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~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of promotion management : JPM"
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Search: subject:"Kultursponsoring"
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Sponsoring
95
Sponsorship
95
Sportmarketing
53
Sports marketing
53
Sport
45
Sports
45
Consumer behaviour
38
Konsumentenverhalten
38
Professional sports
30
Profisport
30
Sport event
27
Sportveranstaltung
27
Football
21
Fußball
21
Advertising effects
16
Werbewirkung
16
sponsorship
16
Sport organization
15
Sportorganisation
15
Brand management
13
Markenführung
13
Brand image
9
Corporate Social Responsibility
9
Corporate social responsibility
9
Markenimage
9
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8
Internet marketing
8
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8
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6
Beziehungsmarketing
5
Motorsport
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Netherlands
5
Niederlande
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Relationship marketing
5
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5
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5
Sport sponsorship
5
Brand
4
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Biscaia, Rui
4
Kwak, Dae Hee
4
Schönberner, Jan
3
Spais, George S.
3
Woratschek, Herbert
3
Angell, Robert J.
2
Boronczyk, Felix
2
Bottomley, Paul
2
Buser, Markus
2
Chanavat, Nicolas
2
Gorton, Matthew
2
Johnston, Margaret A.
2
Ko, Yong Jae
2
Koenigstorfer, Joerg
2
Leng, Ho Keat
2
McDaniel, Stephen R.
2
Mikhailitchenko, Galina N.
2
Mohammadi, Sardar
2
Papadimitriou, Dimitra
2
Ross, Stephen
2
Santos, Manuel Alonso dos
2
Stanton, John
2
Söderman, Sten
2
Tootelian, Dennis H.
2
Walker, Matthew
2
White, John
2
Abdolmaleki, Hossein
1
Alpert, Frank
1
Anagnostopoulos, Christos
1
Apostolopoulou, Artemisia
1
Babaei, Mehdi
1
Bakir, Aysen
1
Barris, Carlos Pestana
1
Beasley, Fred
1
Beek, Remco
1
Beissel, Adam S.
1
Bjerke, Rune
1
Blodgett, Jeffrey G.
1
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1
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European Sport management quarterly : ESMQ
International journal of sports marketing & sponsorship
Journal of promotion management : JPM
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
Journal of business research : JBR
39
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
23
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
SpringerLink / Bücher
19
Journal of advertising research
16
International journal of advertising : the review of marketing communications
13
Journal of advertising : official publication of the American Academy of Advertising
13
Research
10
Springer eBook Collection
10
The journal of business & industrial marketing
10
International journal of sport finance
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of the Academy of Marketing Science
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Ifo-Studien zu Kultur und Wirtschaft
5
Journal of nonprofit & public sector marketing
5
Journal of strategic marketing
5
KulturKommerz
5
Marketing letters : a journal of research in marketing
5
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ECONIS (ZBW)
95
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1
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
2
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
3
Revisiting organizational identity and social responsibility in professional football clubs : the case of Bayern Munich and the Qatar sponsorship
Herold, David Martin
;
Harrison, C. Keith
;
Bukstein, Scott
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10014232446
Saved in:
4
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
5
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
Saved in:
6
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
7
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
8
"Giving PUMA the boot" : a case study of a contemporary consumer sports boycott
Dart, Jon
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 278-294
Persistent link: https://www.econbiz.de/10014331365
Saved in:
9
Sponsorship and social justice : brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship
Beek, Remco
;
Van Hoecke, Jo
;
Derom, Inge
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10014331530
Saved in:
10
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
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