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~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"International journal of sports marketing & sponsorship"
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European Sport management quarterly : ESMQ
International journal of sports marketing & sponsorship
Management-Reihe Corporate Social Responsibility
Journal of sport management : the official journal of the North American Society of Sport Management
17
Journal of business research : JBR
14
Sport management review
14
Sport marketing quarterly : preferred journal of the Sport Marketing Association
14
International journal of sport management and marketing : IJSMM
13
European journal of marketing : EJM
6
International journal of sport finance
5
Sport, Business and Management : an international journal ; SBM
5
Europäische Hochschulschriften / 5
4
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Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
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Springer eBook Collection
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Die Ökonomie des Sports in den Medien
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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Psychology & marketing
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Schriften des Europäischen Instituts für Sozioökonomie e.V.
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Services marketing quarterly
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Sport business insights
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
2
The journal of business & industrial marketing
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2019 Academic Research Colloquium for Financial Planning and Related Disciplines
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied financial economics
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Arbeitspapier ... des Schwerpunktes Finanzwissenschaft, Betriebswirtschaftliche Steuerlehre
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Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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1
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
2
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
3
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
4
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Santos, Manuel Alonso dos
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
5
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
6
"Giving PUMA the boot" : a case study of a contemporary consumer sports boycott
Dart, Jon
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 278-294
Persistent link: https://www.econbiz.de/10014331365
Saved in:
7
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
8
Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification
Lin, Yi-Hsiu
;
Chen, Chen-Yueh
;
Chou, Ya-Lun
;
Yeh, Chia-Jun
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014282744
Saved in:
9
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012797848
Saved in:
10
Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center
Schönberner, Jan
;
Woratschek, Herbert
;
Buser, Markus
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 293-312
Persistent link: https://www.econbiz.de/10013271110
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