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~isPartOf:"European journal of marketing"
~isPartOf:"Journal of Business Ethics"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Markenführung"
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Search: subject:"consumer behavior"
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Markenführung
Consumer behaviour
473
Konsumentenverhalten
473
Brand image
69
Markenimage
69
Brand management
64
Emotion
63
Personality psychology
56
Persönlichkeitspsychologie
56
Experiment
55
Decision
50
Entscheidung
50
Brand
46
Markenartikel
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Beziehungsmarketing
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Consumer behavior
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Park, C. Whan
4
Eisingerich, Andreas B
3
Alvarez, Claudio
2
Aquino, Karl
2
Fiske, Susan T.
2
Fitzsimons, Gavan J.
2
Fournier, Susan
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John, Deborah Roedder
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Kervyn, Nicolas
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Li, Xiuping
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Brandão, Amélia Maria Pinto da Cunha
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Cao, Dongmei
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1
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1
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European journal of marketing
Journal of Business Ethics
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
SpringerLink / Bücher
44
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
International journal of contemporary hospitality management
32
Journal of retailing
32
Qualitative market research : an international journal
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ECONIS (ZBW)
64
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1
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
Saved in:
2
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
3
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
4
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
5
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
6
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
7
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
8
Thinking fast and slow : a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet
Cao, Dongmei
;
Meadows, Maureen
;
Ma, Xiao
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 342-368
Persistent link: https://www.econbiz.de/10014466313
Saved in:
9
The spillover effects of positive and negative buzz on brand attitudes
Colicev, Anatoli
;
De Bruyn, Arnaud
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2382-2406
Persistent link: https://www.econbiz.de/10014448352
Saved in:
10
Agency appraisal of emotions and brand trust
Sung, Billy
;
La Macchia, Stephen
;
Stankovic, Michelle
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2486-2512
Persistent link: https://www.econbiz.de/10014448557
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