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~isPartOf:"European journal of marketing"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
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Brand image
Konsumentenverhalten
Consumer behaviour
130
Brand management
32
Markenführung
32
Markenimage
29
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Advertising effects
20
Brand
20
Werbewirkung
20
Markenartikel
19
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17
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Personality psychology
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Persönlichkeitspsychologie
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Manika, Danae
4
Kim, Jungkeun
3
Lowe, Ben
3
Septianto, Felix
3
Brennan, Stacey M.
2
Christofi, Michael
2
Eisingerich, Andreas Benedikt
2
Foscht, Thomas
2
Givi, Julian
2
Hadjielias, Elias
2
Hussain, Khalid
2
Ilicic, Jasmina
2
Junaid, Muhammad
2
Khan, Huda
2
Kim, Jae-Eun
2
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2
Kwon, Junbum
2
Lee, Richard
2
Minton, Elizabeth A.
2
Petrovici, Dan
2
Rabbanee, Fazlul K.
2
Abarashi, Jamal
1
Abboud, Liliane
1
Abdul-Ghani, Eathar
1
Abolhasani, Morteza
1
Ackermann, Claire-Lise
1
Agrawal, Nidhi
1
Akhavannasab, Sanam
1
Ali, Moazzam
1
Allen, Peter M.
1
Alsaeed, Ghadeer R.
1
Amaral, Christopher
1
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1
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1
Aristizabal Cuellar, José Alejandro
1
Arli, Denni
1
Armstrong, Christine
1
Arnold, Todd
1
Aro, Kaisa
1
Arslanagić-Kalajdžić, Maja
1
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European journal of marketing
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
130
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1
A consumer perspective of AI certification : the current certification landscape, consumer approval and directions for future research
Blösser, Myrthe
;
Weihrauch, Andrea
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 441-470
Persistent link: https://www.econbiz.de/10014482690
Saved in:
2
Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
3
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
4
The impact of discriminatory pricing based on customer risk : an empirical investigation using indirect lending through retail networks
Amaral, Christopher
;
Kolsarici, Ceren
;
Nediak, Mikhail
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 56-86
Persistent link: https://www.econbiz.de/10014448618
Saved in:
5
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
6
A typology of user misbehaviours in the sharing economy context
Papez, Maja Golf
;
Culiberg, Barbara
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 111-151
Persistent link: https://www.econbiz.de/10014448621
Saved in:
7
Boosting engagement with healthy food on social media
Pancer, Ethan
;
Philp, Matthew
;
Noseworthy, Theodore J.
- In:
European journal of marketing
56
(
2022
)
11
,
pp. 3007-3031
Persistent link: https://www.econbiz.de/10013457407
Saved in:
8
The role of trust and algorithms in consumers' front-of-pack labels acceptance : a cross-country investigation
Mazzù, Marco Francesco
;
Baccelloni, Angelo
;
Romani, Simona
- In:
European journal of marketing
56
(
2022
)
11
,
pp. 3107-3137
Persistent link: https://www.econbiz.de/10013457414
Saved in:
9
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
Saved in:
10
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
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