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~isPartOf:"European journal of marketing"
~subject:"Brand image"
~subject:"Personality psychology"
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Search: subject:"Verbraucherverhalten"
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Brand image
Personality psychology
Consumer behaviour
130
Konsumentenverhalten
130
Brand management
32
Markenführung
32
Markenimage
29
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Advertising effects
20
Brand
20
Werbewirkung
20
Markenartikel
19
Internet marketing
17
Online-Marketing
17
Customer satisfaction
16
Kundenzufriedenheit
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Eating habit
15
Ernährungsverhalten
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Social Web
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Social web
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Body weight
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Consumer behavior
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9
Experiment
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Luxury goods
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Luxusgüter
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Online retailing
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Online-Handel
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Persönlichkeitspsychologie
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Satisfaction
8
Viral marketing
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35
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Christofi, Michael
2
Hadjielias, Elias
2
Kvasova, Olga
2
Lowe, Ben
2
Manika, Danae
2
Petrovici, Dan
2
Arli, Denni
1
Arnold, Todd
1
Aro, Kaisa
1
Aziz, Rahila
1
Balabanis, George
1
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1
Borges, Ana Pinto
1
Brandão, Amélia Maria Pinto da Cunha
1
Brennan, Stacey M.
1
Brochado, Ana
1
Cakici, N. Meltem
1
Cayla, Julien
1
Chan, Eugene Y.
1
Chang, Sue Ryung
1
Chang, Yaping
1
Chatterjee, Swagato
1
Cheng, Yimin
1
Chowdhury, Rafi M. M. I.
1
Colicev, Anatoli
1
Cova, Bernard
1
Cui, Annie Peng
1
Daunt, Kate L.
1
De Bruyn, Arnaud
1
De Villiers, Rouxelle
1
Dineva, Denitsa
1
Eagar, Toni
1
Eisingerich, Andreas Benedikt
1
Feetham, Pamela
1
Fetscherin, Marc
1
Foscht, Thomas
1
Fuller, Rachel
1
Fuschillo, Gregorio
1
Garnelo-Gomez, Irene
1
Geng, Lixiao
1
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European journal of marketing
Journal of business research : JBR
427
Journal of retailing and consumer services
271
The journal of product & brand management
246
The journal of brand management : an international journal
217
Psychology & marketing
139
Asia Pacific journal of marketing and logistics
102
European journal of marketing : EJM
88
International journal of hospitality management
88
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
84
Journal of consumer research : JCR ; an interdisciplinary bimonthly
84
Journal of marketing communications
84
Journal of international consumer marketing
79
The journal of consumer marketing
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
International journal of consumer studies
62
Journal of fashion marketing and management
59
Marketing letters : a journal of research in marketing
58
International marketing review
57
Journal of travel and tourism marketing
57
Marketing intelligence & planning
56
Journal of global marketing
53
Journal of strategic marketing
50
Cogent business & management
48
Journal of promotion management : innovations in planning and applied research
48
Journal of marketing
46
Journal of marketing management : MM
46
International journal of advertising : the review of marketing communications
45
Journal of business ethics : JOBE
45
Journal of marketing research : JMR
44
Journal of the Academy of Marketing Science
43
Journal of Islamic marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of promotion management : JPM
41
Tourism management : research, policies, practice
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
Journal of consumer behaviour : an international research review
37
Young consumers : insight and ideas for responsible marketers
37
International journal of advertising : the quarterly review of marketing communications
36
Qualitative market research : an international journal
36
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ECONIS (ZBW)
35
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1
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
2
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
3
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
Saved in:
4
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
5
The value of psychological ownership : how buy-online-and-pick-up-in-store enhances consumer loyalty
Li, You
;
Chang, Yaping
;
Li, Zhen
;
Geng, Lixiao
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 119-142
Persistent link: https://www.econbiz.de/10014466296
Saved in:
6
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
7
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
8
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
9
The risk of embarrassment in buying luxury counterfeits : do face-conscious consumers care?
Jiang, Ling
;
Cui, Annie Peng
;
Shan, Juan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 1996-2020
Persistent link: https://www.econbiz.de/10014342198
Saved in:
10
Using affixed labels in persuasion : perceived product newness as a mediator
Ku, Hsuan-Hsuan
;
Hsu, Yun-Hsuan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2142-2172
Persistent link: https://www.econbiz.de/10014342208
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