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~isPartOf:"European journal of marketing"
~subject:"Brand image"
~subject:"Werbung"
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Search: subject:"Verbraucherverhalten"
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Brand image
Werbung
Consumer behaviour
130
Konsumentenverhalten
130
Brand management
32
Markenführung
32
Markenimage
29
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Advertising effects
20
Brand
20
Werbewirkung
20
Markenartikel
19
Internet marketing
17
Online-Marketing
17
Customer satisfaction
16
Kundenzufriedenheit
16
Eating habit
15
Ernährungsverhalten
15
Social Web
15
Social web
15
Advertising
13
Body weight
10
Consumer behavior
10
Dienstleistungsqualität
10
Körpergewicht
10
Service quality
10
Social media
9
Experiment
8
Food
8
Lebensmittel
8
Luxury goods
8
Luxusgüter
8
Online retailing
8
Online-Handel
8
Personality psychology
8
Persönlichkeitspsychologie
8
Satisfaction
8
Viral marketing
8
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Article
41
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41
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English
41
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Hussain, Khalid
2
Junaid, Muhammad
2
Abolhasani, Morteza
1
Ali, Moazzam
1
Arli, Denni
1
Arnold, Todd
1
Aro, Kaisa
1
Aspara, Jaakko
1
Avis, Mark
1
Aziz, Rahila
1
Balabanis, George
1
Barbosa, Isabel
1
Bauwens, Joke
1
Bellman, Steven
1
Borges, Ana Pinto
1
Brandão, Amélia Maria Pinto da Cunha
1
Brennan, Stacey M.
1
Brochado, Ana
1
Cakici, N. Meltem
1
Cayla, Julien
1
Chan, Eugene Y.
1
Chang, Sue Ryung
1
Chatterjee, Swagato
1
Cheng, Yimin
1
Chowdhury, Rafi M. M. I.
1
Cole, Catherine A.
1
Colicev, Anatoli
1
Cova, Bernard
1
Cui, Annie Peng
1
Daunt, Kate L.
1
De Angelis, Matteo
1
De Bruyn, Arnaud
1
De Villiers, Rouxelle
1
Deb, Madhurima
1
Demunter, Rein
1
Deshpande, Bilwa
1
Dhir, Amandeep
1
Dineva, Denitsa
1
Eagar, Toni
1
Eisingerich, Andreas Benedikt
1
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European journal of marketing
Journal of business research : JBR
431
Journal of retailing and consumer services
257
The journal of product & brand management
245
The journal of brand management : an international journal
219
Journal of marketing communications
149
Psychology & marketing
132
International journal of advertising : the review of marketing communications
130
Asia Pacific journal of marketing and logistics
102
European journal of marketing : EJM
92
International journal of advertising : the quarterly review of marketing communications
91
Journal of international consumer marketing
85
Journal of promotion management : innovations in planning and applied research
82
The journal of consumer marketing
71
International journal of internet marketing and advertising : IJIMA
70
International journal of hospitality management
68
Journal of advertising research
68
Journal of promotion management : JPM
68
Journal of global marketing
66
Marketing letters : a journal of research in marketing
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Marketing intelligence & planning
60
Journal of marketing
59
International journal of consumer studies
58
International marketing review
58
Cogent business & management
54
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
52
Journal of fashion marketing and management
49
Journal of Islamic marketing
47
Journal of strategic marketing
47
Journal of marketing research : JMR
45
Journal of business ethics : JOBE
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of advertising : official publication of the American Academy of Advertising
42
Journal of marketing management : MM
42
Journal of the Academy of Marketing Science
42
Journal of travel and tourism marketing
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
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ECONIS (ZBW)
41
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1
Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
2
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
3
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
4
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
Saved in:
5
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
6
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
7
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
8
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
9
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
10
The risk of embarrassment in buying luxury counterfeits : do face-conscious consumers care?
Jiang, Ling
;
Cui, Annie Peng
;
Shan, Juan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 1996-2020
Persistent link: https://www.econbiz.de/10014342198
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