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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Event- und Impaktforschung"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Sponsorship"
~subject:"Television advertising"
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Search: subject_exact:"Super Bowl"
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Sponsorship
Television advertising
Sport event
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9
Deutschland
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Germany
7
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Carrillat, François A.
4
Mazodier, Marc
2
Astous, Alain d'
1
Bee, Colleen C.
1
Bellavance, François
1
Blackford, Benjamin J.
1
Carlson, Les
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Chandon, Jean-Louis
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Colbert, François
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Eid, François
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Pillai, Kishore Gopalakrishna
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European journal of marketing : EJM
Event- und Impaktforschung
Journal of advertising : official publication of the American Academy of Advertising
International journal of sports marketing & sponsorship
16
Sport marketing quarterly : preferred journal of the Sport Marketing Association
16
International journal of sport management and marketing : IJSMM
14
Journal of business research : JBR
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
European Sport management quarterly : ESMQ
9
Journal of promotion management : JPM
8
Sport management review
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising research
7
International journal of sport finance
6
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
International journal of enterprise network management
3
Applied economics
2
Innovatives Markenmanagement
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer behaviour : an international research review
2
Journal of sports economics
2
Journal of strategic marketing
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Marketing intelligence & planning
2
Research
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Sport, Business and Management : an international journal ; SBM
2
Strategie, Marketing und Informationsmanagement
2
Strategies in sports marketing : technologies and emerging trends
2
The journal of business & industrial marketing
2
Tourism management : research, policies, practice
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advertising and violence : concepts and perspectives
1
African journal of business and economic research : AJBER
1
Ambush Marketing
1
Applied financial economics
1
Applied financial economics letters
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Business horizons
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Consumer behavior review : CBR
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ECONIS (ZBW)
12
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1
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
2
Brand image congruence through sponsorship of sporting events : a reinquiry of Gwinner and Eaton (1999)
Kwon, Eunseon
;
Ratneshwar, Srinivasan
;
Kim, Eunjin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 130-138
Persistent link: https://www.econbiz.de/10011453905
Saved in:
3
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
4
Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.
;
Colbert, François
;
Feigné, …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
Saved in:
5
Consumers' responses to sponsorship by foreign companies
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1910-1930
Persistent link: https://www.econbiz.de/10010205957
Saved in:
6
Sponsorship congruence and brand image : a pre-post event analysis
Woisetschläger, David
;
Michaelis, Manuel
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 509-523
Persistent link: https://www.econbiz.de/10009535667
Saved in:
7
It's not whether you win or lose : it's how the game is played
Bee, Colleen C.
;
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
Saved in:
8
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Saved in:
9
Unmasking the ambushers : conceptual framework and empirical evidence
Mazodier, Marc
;
Quester, Pascale
;
Chandon, Jean-Louis
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 192-214
Persistent link: https://www.econbiz.de/10009514308
Saved in:
10
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
Saved in:
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