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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Games and economic behavior"
~isPartOf:"UTB"
~subject:"Öffentlichkeitsarbeit"
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Search: subject:"Kommunikation"
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Öffentlichkeitsarbeit
Kommunikation
143
Communication
135
Marketing management
131
Marketingmanagement
131
Game theory
68
Spieltheorie
68
Theorie
67
Theory
65
Experiment
34
Asymmetric information
33
Asymmetrische Information
33
Consumer behaviour
30
Konsumentenverhalten
30
Brand management
24
Markenführung
24
Marketing
24
Cheap talk
19
Public relations
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Beziehungsmarketing
17
Brand image
17
Markenimage
17
Relationship marketing
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USA
17
United States
17
Internal communication
15
Interne Kommunikation
15
Information behaviour
14
Informationsverhalten
14
Signalling
14
Corporate reputation
13
Firmenimage
13
Strategic management
13
Strategisches Management
13
Brand
11
Information dissemination
11
Informationsverbreitung
11
Markenartikel
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Auction theory
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Auktionstheorie
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Balmern, John M. T.
2
Dann, Stephen
1
Eagar, Toni
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gesche, Tobias
1
Gupta, Suraksha
1
Hagenbach, Jeanne
1
Hedlund, Jonas
1
Heller, Michael
1
Heller, Yuval
1
Ichihashi, Shota
1
Kitchen, Philip J.
1
Kurschilgen, Michael
1
Kwiek, Maksymilian
1
Laurie, Sally
1
Little, Andrew T.
1
Lukyanov, Georgy
1
Marcin, Isabel
1
Melewar, T. C.
1
Mortimer, Kathleen
1
Orazi, Davide C.
1
Perez-Richet, Eduardo
1
Shamruk, Konstantin
1
Solan, Eilon
1
Spotts, Harlan E.
1
Spry, Amanda
1
Su, Tong
1
Theilacker, Max N.
1
Tomala, Tristan
1
Troya-Martinez, Marta
1
Turner, Paul
1
Vredenburg, Jessica
1
Wakrim, Ahmed
1
Weder, Franzisca
1
Weinberger, Marc G.
1
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European journal of marketing : EJM
Games and economic behavior
UTB
Corporate communications : an international journal
88
Journal of communication management : an international journal
76
SpringerLink / Bücher
54
The global public relations handbook : theory, research, and practice
26
Research
24
International journal of business communication : IJBC ; a publication of the Association of Business Communication
22
Journal of business research : JBR
21
Journal of communication management
19
Corporate reputation review : an international journal
18
Management communication quarterly : an international journal
16
Europäische Kulturen in der Wirtschaftskommunikation
15
International journal of business communication : IJBC : a publication of the Association for Business Communication
15
Journal of business ethics : JOBE
15
Organisationskommunikation
15
PR-Praxis
15
Springer eBook Collection
15
Journal of marketing communications
12
The Routledge handbook of strategic communication
12
Public Relations : ein Handbuch
10
Business & society
9
Business horizons
9
Handbuch Unternehmenskommunikation
9
Journal of promotion management : JPM
9
Springer Reference Wirtschaft
9
International journal of information technology and management : IJITM
8
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
8
Exploring public relations
7
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
7
Journal of promotion management : innovations in planning and applied research
7
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
7
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing and leaderhip
7
The handbook of communication and corporate social responsibility
7
Accounting, auditing & accountability journal
6
Economics letters
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Schriftenreihe Communicatio
6
Strategic corporate communication in the digital age
6
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
6
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ECONIS (ZBW)
19
USB Cologne (EcoSocSci)
1
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1
Public communication with externalities
Lukyanov, Georgy
;
Shamruk, Konstantin
;
Su, Tong
; …
- In:
Games and economic behavior
136
(
2022
),
pp. 177-196
Persistent link: https://www.econbiz.de/10014339351
Saved in:
2
De-biasing strategic communication
Gesche, Tobias
- In:
Games and economic behavior
130
(
2021
),
pp. 452-464
Persistent link: https://www.econbiz.de/10012820366
Saved in:
3
Communication via intermediaries
Kwiek, Maksymilian
- In:
Games and economic behavior
121
(
2020
),
pp. 190-203
Persistent link: https://www.econbiz.de/10012430252
Saved in:
4
Communication is more than information sharing: the role of status-relevant knowledge
Kurschilgen, Michael
;
Marcin, Isabel
- In:
Games and economic behavior
113
(
2019
),
pp. 651-672
Persistent link: https://www.econbiz.de/10012174535
Saved in:
5
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
6
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
7
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
8
Implementing integrated marketing communications (IMC) through major event ambassadors
Turner, Paul
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 605-626
Persistent link: https://www.econbiz.de/10011698249
Saved in:
9
Limiting Sender's information in Bayesian persuasion
Ichihashi, Shota
- In:
Games and economic behavior
117
(
2019
),
pp. 276-288
Persistent link: https://www.econbiz.de/10012226639
Saved in:
10
Communication with evidence in the lab
Hagenbach, Jeanne
;
Perez-Richet, Eduardo
- In:
Games and economic behavior
112
(
2018
),
pp. 139-165
Persistent link: https://www.econbiz.de/10012174450
Saved in:
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