//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Hamburger Schriften zur Marketingforschung"
~language:"eng"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Absatzplanung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Marketing
73
Marketing management
22
Marketing theory
8
Marketingtheorie
8
Consumer behaviour
7
Großbritannien
7
Konsumentenverhalten
7
United Kingdom
7
Advertising
4
Beziehungsmarketing
4
KMU
4
Relationship marketing
4
SME
4
Theorie
4
Theory
4
Werbung
4
Corporate reputation
3
Firmenimage
3
USA
3
United States
3
Advertising effects
2
Bibliometrics
2
Bibliometrie
2
Brand architecture
2
Brand management
2
Business ethics
2
Co-creation
2
Communication
2
Communication media
2
Corporate Governance
2
Corporate culture
2
Corporate governance
2
Corporate marketing
2
Customer satisfaction
2
Developing countries
2
EU countries
2
EU-Staaten
2
Economic development
2
Entwicklung
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
20
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Collection of articles of several authors
2
Hochschulschrift
2
Sammelwerk
2
Thesis
2
Language
All
English
German
9
Author
All
Balmer, John M. T.
2
Gilmore, Audrey
2
Agnihotri, Raj
1
Bruhn, Manfred
1
Burghausen, Mario
1
Carrington, Michal J.
1
Carson, David
1
Cheng, Ranis
1
Currim, Imran S.
1
Danaher, Peter J.
1
Dewsnap, Belinda
1
Dibb, Sally
1
Fabrizi, Michele
1
Gamble, Jordan
1
Hietanen, Joel
1
Jobber, David
1
Keegan, Brendan James
1
Kim, Namwoon
1
Krush, Michael T.
1
Leitch, Shirley R.
1
Melewar, T. C.
1
Miles, Chris
1
Min, Sungwook
1
Mintz, Ofer
1
Neville, Benjamin A.
1
O'Dwyer, Michele
1
Prendergast, Gerard P.
1
Rokka, Joonas
1
Rossiter, John R.
1
Rowley, Jennifer
1
Rushton, Angela M.
1
Schnebelen, Stefanie
1
Simões, Cláudia
1
Spawton, Tony
1
Stoebe, Martin Johannes
1
Tonge, Jane
1
Trainor, Kevin J.
1
Tsang, Alex S. L.
1
Walter, Nadine
1
Wensley, Robin
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Hamburger Schriften zur Marketingforschung
Journal of business research : JBR
52
Industrial marketing management : the international journal for industrial and high-tech firms
51
SpringerLink / Bücher
24
Journal of marketing management : MM
21
Journal of marketing
18
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
16
The journal of business & industrial marketing
16
Journal of strategic marketing
15
Marketing intelligence & planning
15
Marketing theory
14
Journal of the Academy of Marketing Science
13
AMS review : official publication of the Academy of Marketing Science
12
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of marketing communications
9
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Springer eBook Collection
9
Cogent business & management
8
Journal of macromarketing
8
Springer eBook Collection / Business and Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
Journal of Islamic marketing
7
Journal of business ethics : JOBE
7
Series / American Marketing Association
7
EBSCOhost eBook Collection
6
European research studies
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Review of marketing research
6
The Irwin series in marketing
6
AMA educators' proceedings
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Global business review
5
International business review : the official journal of the European International Business Academy
5
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impact of market size on new market entry : a contingency approach
Min, Sungwook
;
Kim, Namwoon
;
Zhan, Ge
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 2-22
Persistent link: https://www.econbiz.de/10011626371
Saved in:
2
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
3
The transparency construct in corporate marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
Saved in:
4
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
5
Marketers are consumers too : integrating consumer-self in potential value creation
Carrington, Michal J.
;
Neville, Benjamin A.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 863-891
Persistent link: https://www.econbiz.de/10011529699
Saved in:
6
A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability
Krush, Michael T.
;
Agnihotri, Raj
;
Trainor, Kevin J.
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2077-2102
Persistent link: https://www.econbiz.de/10011629283
Saved in:
7
Market practices in countercultural market emergence
Hietanen, Joel
;
Rokka, Joonas
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1563-1588
Persistent link: https://www.econbiz.de/10011409465
Saved in:
8
When does metric use matter less? : how firm and managerial characteristics moderate the relationship between metric use and marketing mix performance
Mintz, Ofer
;
Currim, Imran S.
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1809-1856
Persistent link: https://www.econbiz.de/10011449324
Saved in:
9
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
10
Chief marketing officer's equity incentives : economic determinants and effects on shareholder value
Fabrizi, Michele
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1757-1781
Persistent link: https://www.econbiz.de/10010429762
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->