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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~isPartOf:"Journal of service management"
~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Beziehungsmarketing
231
Relationship marketing
231
Consumer behaviour
105
Konsumentenverhalten
105
Customer satisfaction
73
Kundenzufriedenheit
73
Dienstleistungsqualität
52
Service quality
52
Brand management
34
Markenführung
34
Customer integration
29
Kundenintegration
29
Brand image
26
Markenimage
26
Brand
21
Marketing management
21
Marketingmanagement
21
Markenartikel
20
Social Web
19
Social web
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Confidence
17
Customer value
17
Kundenwert
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Services
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Betriebliche Wertschöpfung
15
Dienstleistungsmarketing
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Services marketing
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Value creation
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Customer experience
13
Emotion
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Personality psychology
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He, Hongwei
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Zhu, Weichun
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European journal of marketing : EJM
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
Journal of service management
Journal of business research : JBR
17
Journal of retailing and consumer services
8
Psychology & marketing
6
International journal of hospitality management
5
Journal of hospitality marketing & management
5
Journal of the Academy of Marketing Science
5
The journal of brand management : an international journal
5
The journal of product & brand management
5
The journal of services marketing
5
Neue betriebswirtschaftliche Forschung : Nbf
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
The journal of personal selling & sales management : JPSSM
3
European journal of marketing
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of sports marketing & sponsorship
2
International review on public and non-profit marketing
2
Journal of business economics : JBE
2
Journal of consumer marketing
2
Journal of fashion marketing and management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Journal of marketing for higher education
2
Journal of marketing management : MM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service theory and practice : JSTP
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of strategic marketing
2
Marketing letters : a journal of research in marketing
2
Service business
2
Services marketing quarterly
2
Sport management review
2
SpringerLink / Bücher
2
Strong brands, strong relationships
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
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ECONIS (ZBW)
13
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1
Friend, mentor, lover : does chatbot engagement lead to psychological dependence?
Xie, Tianling
;
Pentina, Iryna
;
Hancock, Tyler
- In:
Journal of service management
34
(
2023
)
4
,
pp. 806-828
Persistent link: https://www.econbiz.de/10014338206
Saved in:
2
Towards a theory of brand love in services : the power of identity and social relationships
Ahuvia, Aaron
;
Izberk-Bilgin, Elif
;
Lee, Kyungwon
- In:
Journal of service management
33
(
2022
)
3
,
pp. 453-464
Persistent link: https://www.econbiz.de/10013325628
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
5
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
6
The social aspects of consumption as predictors of consumer loyalty : online vs offline services
Tsiotsou, Rodoula H.
- In:
Journal of service management
27
(
2016
)
2
,
pp. 91-116
Persistent link: https://www.econbiz.de/10011564668
Saved in:
7
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
8
Service workers' job performance : the roles of personality traits, organizational identification, and customer orientation
He, Hongwei
;
Wang, Weiyue
;
Zhu, Weichun
;
Harris, Lloyd C.
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1751-1776
Persistent link: https://www.econbiz.de/10011449315
Saved in:
9
The role of affiliation, attractiveness and personal connection in consumer-company identification
Marín, Longinos
;
Ruiz de Maya, Salvador
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 655-673
Persistent link: https://www.econbiz.de/10009733000
Saved in:
10
Influence of personality traits on perceived relatinship quality within a franchisee-franchisor context
Dant, Rajiv P.
;
Weaven, Scott K.
;
Baker, Brent L.
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10009718528
Saved in:
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