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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Brand management"
~subject:"Stakeholder"
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Brand management
Stakeholder
Markenführung
231
Brand image
126
Markenimage
126
Consumer behaviour
106
Konsumentenverhalten
106
Brand
84
Markenartikel
84
B-to-B-Marketing
65
Business-to-business marketing
65
Beziehungsmarketing
50
Relationship marketing
50
Lieferantenmanagement
46
Supplier relationship management
46
Marketing management
36
Marketingmanagement
36
Branding
21
Brand architecture
20
Internet marketing
20
Online-Marketing
20
Corporate reputation
19
Firmenimage
19
Markenarchitektur
19
Social Web
19
Social web
19
Brand equity
15
Brand loyalty
13
Brand extension
12
Corporate Social Responsibility
12
Corporate social responsibility
12
Firm performance
12
Markentransfer
12
Unternehmenserfolg
12
Innovation
11
Einzelhandel
10
Retail trade
10
USA
10
United States
10
Advertising effects
9
B2B branding
9
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Undetermined
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Article
226
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5
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231
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7
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7
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English
231
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Christodoulides, George
8
Melewar, T. C.
7
Roper, Stuart
5
De Chernatony, Leslie
4
Gupta, Suraksha
4
Kumar, V.
4
Lindgreen, Adam
4
O'Cass, Aron
4
Balmer, John M. T.
3
Delgado-Ballester, Elena
3
Ewing, Michael
3
Grohmann, Bianca
3
Ind, Nicholas
3
Iyer, Pramod
3
Leek, Sheena
3
Markovic, Stefan
3
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
Schoefer, Klaus
3
Schroeder, Jonathan E.
3
Singh, Jaywant
3
Yan, Ruiliang
3
Abosag, Ibrahim
2
Bang, Nguyen
2
Brown, Brian P.
2
Bruhn, Manfred
2
Buil, Isabel
2
Casidy, Riza
2
Chen, Junsong
2
Davari, Arezoo
2
Dimitriu, Radu
2
Foroudi, Pantea
2
Gabrielsson, Mika
2
Guèvremont, Amélie
2
Gyrd-Jones, Richard I.
2
Hsiao, Shih-Hui
2
Iglesias, Oriol
2
Khan, Huda
2
Lambkin, Mary
2
Lee, Wai Jin
2
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
Psychology & marketing
112
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
231
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1
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
2
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
3
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
4
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
5
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
6
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
7
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
8
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
9
Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda
;
Khan, Hina
;
Abosag, Ibrahim
;
Ghauri, Pervez N.
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
Saved in:
10
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
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