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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of international consumer marketing"
~subject:"Markenimage"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Consumer behaviour
1,429
Konsumentenverhalten
1,428
Brand image
191
Brand management
180
Markenführung
180
Beziehungsmarketing
101
Relationship marketing
101
Brand
100
Markenartikel
100
USA
85
United States
85
Online retailing
82
Online-Handel
82
Environmental consciousness
78
Umweltbewusstsein
78
China
76
Social Web
74
Social web
74
Food
72
Emotion
71
Lebensmittel
70
Advertising effects
69
Werbewirkung
69
Cultural identity
67
Kulturelle Identität
67
Customer satisfaction
66
Kundenzufriedenheit
66
Internet marketing
62
Designation of origin
61
Herkunftsbezeichnung
61
Online-Marketing
61
Einzelhandel
60
Retail trade
60
Advertising
59
Bekleidung
58
Clothing
58
Großbritannien
58
United Kingdom
58
Werbung
58
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Undetermined
120
Free
8
Type of publication
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Article
191
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Article in journal
191
Aufsatz in Zeitschrift
191
Language
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English
191
Author
All
Phau, Ian
4
Grohmann, Bianca
3
Abosag, Ibrahim
2
Arora, Amit
2
Arora, Anshu
2
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Fazli-Salehi, Reza
2
Fetscherin, Marc
2
Guèvremont, Amélie
2
Kang, Inwon
2
Koo, Jakyung
2
Lee, Wai Jin
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Melewar, T. C.
2
O'Cass, Aron
2
Paul, Justin
2
Roper, Stuart
2
Silva, Dirceu da
2
Sohail, M. Sadiq
2
Sok, Phyra
2
Torres, Ivonne M.
2
Tseng, Timmy H.
2
Wang, Cheng Lu
2
Wu, Jun
2
Zhou, Liying
2
Zielke, Stephan
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Abraham, Mathew
1
Agnihotri, Arpita
1
Aktan, Murat
1
Alagarsamy, Subburaj
1
Alarcón-del-Amo, María-del-Carmen
1
Aliyev, Farhad
1
Allan, David
1
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European journal of marketing : EJM
International journal of consumer studies
Journal of international consumer marketing
Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
Journal of marketing communications
75
International journal of hospitality management
61
Marketing intelligence & planning
60
The journal of consumer marketing
59
Journal of strategic marketing
56
International marketing review
55
Journal of global marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
Journal of fashion marketing and management
45
Journal of marketing
44
Journal of promotion management : innovations in planning and applied research
44
International journal of internet marketing and advertising : IJIMA
42
Journal of Islamic marketing
42
Journal of the Academy of Marketing Science
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
191
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1
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10
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191
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1
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
2
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
3
How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel
;
García-de-Frutos, Nieves
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652
Saved in:
4
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
5
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
6
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
7
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
8
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
9
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
10
"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
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