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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand image"
~subject:"Online-Marketing"
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Brand image
Online-Marketing
Consumer behaviour
548
Konsumentenverhalten
547
Internet marketing
134
Brand management
129
Markenführung
129
Markenimage
113
Social Web
108
Social web
108
Beziehungsmarketing
94
Relationship marketing
94
Advertising effects
84
Werbewirkung
84
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63
Virales Marketing
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Online-Handel
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social media
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Dienstleistungsqualität
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Personality psychology
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Grohmann, Bianca
3
Melewar, T. C.
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Rita, Paulo
3
Abosag, Ibrahim
2
Bang, Nguyen
2
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
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Duh, Helen Inseng
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Kwon, Eun Sook
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Lee, Wai Jin
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Moro, Sérgio
2
Moschis, George P.
2
O'Cass, Aron
2
Roper, Stuart
2
Sok, Phyra
2
Sääksjärvi, Maria
2
Tseng, Timmy H.
2
Wu, Linwan
2
Zielke, Stephan
2
Abuljadail, Mohammad
1
Acikgoz, Fulya
1
Aghniadi
1
Ahmed, Zafar U.
1
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1
Akamavi, Raphae͏̈l K.
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Allen, Douglas E.
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An, Soontae
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Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
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European journal of marketing : EJM
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
498
Journal of retailing and consumer services
343
The journal of product & brand management
259
The journal of brand management : an international journal
220
Journal of marketing communications
131
Psychology & marketing
119
Asia Pacific journal of marketing and logistics
109
International journal of hospitality management
106
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
International journal of advertising : the review of marketing communications
90
Journal of international consumer marketing
85
Journal of promotion management : innovations in planning and applied research
82
Cogent business & management
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
The journal of consumer marketing
72
International journal of consumer studies
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of global marketing
67
Journal of marketing
67
Marketing intelligence & planning
66
Marketing letters : a journal of research in marketing
62
Journal of travel and tourism marketing
60
International marketing review
58
International journal of electronic marketing and retailing : IJEMR
57
Journal of promotion management : JPM
57
Journal of internet commerce
56
Journal of strategic marketing
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
International journal of advertising : the quarterly review of marketing communications
55
Journal of fashion marketing and management
55
Journal of the Academy of Marketing Science
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
Journal of marketing management : MM
50
Journal of marketing research : JMR
50
Tourism management : research, policies, practice
49
International journal of contemporary hospitality management
48
Journal of Islamic marketing
47
Young consumers : insight and ideas for responsible marketers
46
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ECONIS (ZBW)
214
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1
Social media marketing and
consumer
behaviour
in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Are social media and mobile applications threatening retail websites
Ramos, Ricardo Filipe
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
4
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
5
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
6
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
7
The effects of cultural differences on social media behaviour
Guftométros, Myron
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
Saved in:
8
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
9
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
10
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
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