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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of fashion marketing and management"
~type_genre:"Article in journal"
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Search: subject_exact:"Ad journal"
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Print advertising
13
Printwerbung
13
Advertising effects
6
Werbewirkung
6
Advertising
3
Frauen
3
Großbritannien
3
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3
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13
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Zotos, Yorgos
2
Adomaitis, Alyssa Dana
1
Boutsouki, Christina
1
Dianoux, Christian
1
Dotson, Michael J.
1
Fetscherin, Marc
1
Hatzithomas, Leonidas
1
Hsu, Jane Lu
1
Hyatt, Eva M.
1
Jiang, Jing
1
Johnson, Kim P.
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Linhart, Zdenek
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Lysonski, Steven
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Mo, Roxy Hsien-chen
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Schultz, Carsten D.
1
Taylor, David B.
1
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1
Toncar, Mark
1
Tudor, Beverley Ann
1
Wei, Ran
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European journal of marketing : EJM
International marketing review
Journal of fashion marketing and management
Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
The journal of media economics
10
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
Journal of marketing research : JMR
6
History of retailing and consumption
4
Journal of global marketing
4
Journal of media business studies
4
Services marketing quarterly
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
International journal of advertising : the review of marketing communications
3
JMM : the international journal on media management
3
Journal of business & economics research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
The journal of industrial economics
3
The journal of services marketing
3
American economic journal : a journal of the American Economic Association
2
Australasian marketing journal
2
California management review
2
Contemporary economic policy : a journal of Western Economic Association International
2
Health marketing quarterly
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business economics : JBE
2
Journal of business ethics : JOBE
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
Journal of euromarketing
2
Journal of historical research in marketing
2
Journal of hospitality marketing & management
2
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ECONIS (ZBW)
13
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1
Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer
;
Schultz, Carsten D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
Saved in:
2
A study of visual puffery in fragrance advertising : is the message sent stronger than the actual scent?
Toncar, Mark
;
Fetscherin, Marc
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 52-72
Persistent link: https://www.econbiz.de/10009514324
Saved in:
3
Preliminary investigation of the communication effects of "taboo" themes in advertising
Sabri, Ouidade
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 215-236
Persistent link: https://www.econbiz.de/10009514982
Saved in:
4
Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia
Jiang, Jing
;
Wei, Ran
- In:
International marketing review
29
(
2012
)
6
,
pp. 597-622
Persistent link: https://www.econbiz.de/10009678950
Saved in:
5
Humor and cultural values in print advertising : a cross-cultural study
Hatzithomas, Leonidas
;
Zotos, Yorgos
;
Boutsouki, Christina
- In:
International marketing review
28
(
2011
)
1
,
pp. 57-80
Persistent link: https://www.econbiz.de/10009008195
Saved in:
6
The effectiveness of female nudity in advertising in three European countries
Dianoux, Christian
;
Linhart, Zdenek
- In:
International marketing review
27
(
2010
)
5
,
pp. 562-578
Persistent link: https://www.econbiz.de/10008906852
Saved in:
7
Sexual orientation and gender effects of exposure to gay- and lesbian-themed fashion advertisements
Dotson, Michael J.
;
Hyatt, Eva M.
;
Thompson, Lisa Petty
- In:
Journal of fashion marketing and management
13
(
2009
)
3
,
pp. 431-447
Persistent link: https://www.econbiz.de/10003881583
Saved in:
8
Female role stereotypes in print advertising : identifying associations with magazine and product categories
Plakoyiannaki, Emmanuella
;
Zotos, Yorgos
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1411-1434
Persistent link: https://www.econbiz.de/10009525784
Saved in:
9
Consumer responses to incomplete information in print apparel advertising
Hsu, Jane Lu
;
Mo, Roxy Hsien-chen
- In:
Journal of fashion marketing and management
13
(
2009
)
1
,
pp. 66-78
Persistent link: https://www.econbiz.de/10003847768
Saved in:
10
Advertisements: interpreting images used to sell to young adults
Adomaitis, Alyssa Dana
;
Johnson, Kim P.
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 182-192
Persistent link: https://www.econbiz.de/10003737159
Saved in:
1
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