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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Search: subject_exact:"Advertising effects"
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Markenimage
Marketingmanagement
Advertising effects
305
Werbewirkung
305
Advertising
138
Werbung
137
Consumer behaviour
77
Konsumentenverhalten
77
USA
52
United States
52
Brand image
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Psychology of advertising
30
Werbepsychologie
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Television advertising
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Computerspiel
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Product Placement
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Dahlén, Micael
2
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1
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1
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1
Baxter, Stacey
1
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1
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1
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1
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1
Confos, Nicolla
1
Corneille, Olivier
1
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1
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1
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1
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1
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1
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1
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European journal of marketing : EJM
Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing communications
52
Journal of business research : JBR
51
International journal of advertising : the quarterly review of marketing communications
33
The journal of product & brand management
32
International journal of advertising : the review of marketing communications
30
Journal of advertising research
29
Psychology & marketing
26
Journal of promotion management : JPM
24
Journal of promotion management : innovations in planning and applied research
20
SpringerLink / Bücher
19
The journal of brand management : an international journal
19
International journal of internet marketing and advertising : IJIMA
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of retailing and consumer services
17
Marketing letters : a journal of research in marketing
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Asia Pacific journal of marketing and logistics
12
Marketing : ZFP ; journal of research and management
12
Journal of global marketing
11
Marketing intelligence & planning
11
The journal of consumer marketing
11
Journal of marketing
10
Journal of the Academy of Marketing Science
10
International journal of hospitality management
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
International journal of sports marketing & sponsorship
8
Journal of marketing research : JMR
8
Journal of current issues and research in advertising : JCIRA
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Tourism management : research, policies, practice
7
Faculty & research / Insead : working paper series
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of international consumer marketing
6
Journal of marketing management : MM
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
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ECONIS (ZBW)
42
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1
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
2
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
3
Language choice in advertising for multinational corporations and local firms : a reinquiry focusing on monolinguals
Lin, Ying-Ching
;
Wang, Kai-Yu
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10011453858
Saved in:
4
Listerine - for the bridesmaid who's never a bride : disparaging humour increases brand attitude and recall among the powerless
Newton, Joshua D.
;
Wong, Jimmy
;
Newton, Fiona Joy
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1137-1158
Persistent link: https://www.econbiz.de/10011608881
Saved in:
5
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
6
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
7
Mistaken inferences from advertising conversations : a modest research agenda
Johar, Gita Venkataramani
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 318-325
Persistent link: https://www.econbiz.de/10011591601
Saved in:
8
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
9
Sometimes a celebrity holding a negative public image is the best product endorser
Sääksjärvi, Maria
;
Hellén, Katarina
;
Balabanis, George
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 421-441
Persistent link: https://www.econbiz.de/10011574403
Saved in:
10
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
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