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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~subject:"Marketingmanagement"
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Search: subject_exact:"Advertising effects"
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Marketingmanagement
Advertising effects
270
Werbewirkung
270
Consumer behaviour
166
Konsumentenverhalten
166
Advertising
146
Werbung
141
Internet marketing
60
Online-Marketing
60
Brand image
57
Brand management
57
Markenführung
57
Markenimage
57
Emotion
34
Brand
31
Markenartikel
31
Social Web
24
Social web
24
Marketing management
19
Cognition
17
Kognition
17
Experiment
16
Celebrity endorsement
15
Celebrity-Werbung
15
Product Placement
15
Product placement
15
Viral marketing
13
Virales Marketing
13
Print advertising
12
Printwerbung
12
Psychology of advertising
12
Sponsoring
12
Sponsorship
12
Werbepsychologie
12
Sales promotion
11
USA
11
United States
11
Verkaufsförderung
11
Personality psychology
10
Persönlichkeitspsychologie
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Spotts, Harlan E.
2
Weinberger, Marc G.
2
Weinberger, Michelle F.
2
Andreu, Luisa
1
Assaf, A. Georges
1
Balaji, M. S.
1
Cambier, Fanny
1
Carnevale, Marina
1
Casado-Díaz, Ana B.
1
Chen, Junsong
1
Danaher, Peter J.
1
Dewitte, Siegfried
1
Dou, Wenyu
1
Grohmann, Bianca
1
Guèvremont, Amélie
1
Ha, Kyoungnam
1
Hadi, Rhonda
1
Hede, Anne-Marie
1
Hidalgo, Pedro
1
Jewell, Robert D.
1
Jha, Subhash
1
Jiang, Yangyang
1
Keh, Hean Tat
1
Kellett, Pamm
1
Kim, Jae-Eun
1
Kim, Jungkeun
1
Lei, Xi
1
Lu, Yue
1
Luna, David
1
Manzur, Enrique
1
Marshall, Roger
1
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1
Merchant, Altaf
1
Meyer, Jeffrey
1
Poels, Karolien
1
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1
Poncin, Ingrid
1
Rose, Gregory
1
Rossiter, John R.
1
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European journal of marketing : EJM
Journal of business research : JBR
Journal of marketing communications
18
Journal of advertising research
13
SpringerLink / Bücher
11
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of promotion management : JPM
8
Faculty & research / Insead : working paper series
6
International journal of advertising : the review of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Journal of marketing
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
Psychology & marketing
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
Journal of global marketing
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
The marketing review
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
Cutting edge international research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer behaviour : an international research review
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
Lehrbuch
3
MSI reports : working paper series
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of consumer marketing
3
The journal of product & brand management
3
Australasian marketing journal
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Gabler Edition Wissenschaft
2
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ECONIS (ZBW)
19
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1
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
2
I implement, they deliberate : the matching effects of point of view and mindset on consumer attitudes
Zhang, Jin
;
Xu, Xiaobing
;
Keh, Hean Tat
- In:
Journal of business research : JBR
139
(
2022
),
pp. 397-410
Persistent link: https://www.econbiz.de/10013194197
Saved in:
3
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
4
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
5
Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen
- In:
Journal of business research : JBR
127
(
2021
),
pp. 252-263
Persistent link: https://www.econbiz.de/10012494374
Saved in:
6
Can brand sharing change consumers' brand attitudes? : the roles of agency-communion orientation and message length
Lu, Yue
;
Xie, Ninghui
;
Yang, Defeng
;
Lei, Xi
- In:
Journal of business research : JBR
128
(
2021
),
pp. 350-359
Persistent link: https://www.econbiz.de/10012494462
Saved in:
7
Inferring brand integrity from marketing communications : the effects of brand transparency signals in a consumer empowerment context
Cambier, Fanny
;
Poncin, Ingrid
- In:
Journal of business research : JBR
109
(
2020
),
pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
Saved in:
8
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
9
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
10
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
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