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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of current issues and research in advertising"
~subject:"Konsumentenverhalten"
~subject:"Werbeplanung"
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Konsumentenverhalten
Werbeplanung
Advertising effects
106
Werbewirkung
106
Advertising
57
Werbung
56
Consumer behaviour
54
Internet marketing
23
Online-Marketing
23
Brand image
16
Markenimage
16
Brand management
14
Markenführung
14
Emotion
11
Social Web
10
Social web
10
Marketing management
9
Marketingmanagement
9
Sponsoring
9
Sponsorship
9
Product Placement
7
Product placement
7
Viral marketing
7
Virales Marketing
7
Celebrity endorsement
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Celebrity-Werbung
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Public relations
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Öffentlichkeitsarbeit
6
Brand
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Markenartikel
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Measurement
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Messung
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Print advertising
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Printwerbung
5
Advertising planning
4
Beziehungsmarketing
4
Cognition
4
Comparison
4
Fernsehwerbung
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Frauen
4
Großbritannien
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Article
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English
57
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Wen, Taylor Jing
3
Cauberghe, Veroline
2
Dahlén, Micael
2
Holiday, Steven
2
Pittman, Matthew
2
Plakoyiannaki, Emmanuella
2
Ahn, Hoyoung
1
Albinsson, Pia A.
1
Aspara, Jaakko
1
Bae, Mikyeung
1
Balabanis, George
1
Baxter, Stacey
1
Bennett, Delancy
1
Best, Sabine
1
Bijmolt, Tammo H. A.
1
Brannan, Ashley
1
Bright, Laura F.
1
Brinson, Nancy H.
1
Brown, Mark R.
1
Buteau, Emily
1
Carr, Caleb T.
1
Chakravarti, Amitav
1
Chang, Chung-Chau
1
Chang, Jung-Hua
1
Chang, Shin-Shin
1
Chaung, Un-Chae
1
Chen, Jie
1
Chen, Junsong
1
Chien, Ya-Lan
1
Chiu, Hung-chang
1
Choi, Chang-Won
1
Choi, Nak Hwan
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Chuan, Ching-Hua
1
Confos, Nicolla
1
Corneille, Olivier
1
Cornelis, Erlinde
1
Cummins, R. Glenn
1
Davis, Teresa
1
Davtyan, Davit
1
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European journal of marketing : EJM
Journal of current issues and research in advertising
Journal of business research : JBR
137
Journal of marketing communications
131
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
101
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of advertising research
65
Journal of promotion management : JPM
60
Psychology & marketing
59
Journal of advertising : official publication of the American Academy of Advertising
58
International journal of internet marketing and advertising : IJIMA
52
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
24
Marketing intelligence & planning
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of international consumer marketing
21
Journal of marketing
21
SpringerLink / Bücher
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
16
Journal of consumer marketing
16
Cogent business & management
15
International journal of sports marketing & sponsorship
15
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ECONIS (ZBW)
57
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1
Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10014454749
Saved in:
2
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
3
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
4
Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
5
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
6
Listicles vs. narratives : the interplay between mood, message type, and disclosure on native-advertising effectiveness
Noland, Chris R.
;
Wen, Taylor Jing
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 377-399
Persistent link: https://www.econbiz.de/10013464083
Saved in:
7
Don't make me feel guilty! : examining the effect of a past moral deed on perceived irritation with guilt appeals in environmental advertising
Lim, Rachel Esther
;
Hong, Ji Mi
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 421-436
Persistent link: https://www.econbiz.de/10013464114
Saved in:
8
Predicting advertising persuasiveness : a decision tree method for understanding emotional (in)congruence of ad placement on YouTube
Wen, Taylor Jing
;
Chuan, Ching-Hua
;
Yang, Jing
;
Tsai, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10013358824
Saved in:
9
Effects of disclosure, placement type, and ad-context congruence on brand and advertising recognition : an exploration of care model processing
Sun, Shuoya
;
Evans, Nathaniel J.
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 219-235
Persistent link: https://www.econbiz.de/10013358825
Saved in:
10
Thematic congruency in the context of brand placements : tests of memory and attitude measures
Davtyan, Davit
;
Tashchian, Armen
- In:
Journal of current issues and research in advertising
43
(
2022
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10013358835
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