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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of economics & management strategy : JEMS"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
16
Loyalty program
16
Consumer behaviour
10
Konsumentenverhalten
10
Beziehungsmarketing
9
Relationship marketing
9
Marketing management
3
Marketingmanagement
3
Rabatt
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Rebate
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Sales promotion
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Verkaufsförderung
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Einzelhandel
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Feldforschung
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Pricing strategy
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Retail trade
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field experiment
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targeting
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Access convience
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Behavioral economics
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Brand loyalty
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CRM
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Consumer products distribution
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Coupon
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Customer loyalty
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Customer retention
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Duopol
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Duopoly
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Dynamic choice
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Economic model
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Experiment
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Fair trade
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Fairer Handel
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Game theory
1
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16
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Neslin, Scott A.
2
Bell, John E.
1
Bijmolt, Tammo H. A.
1
Caminal, Ramón
1
Chen, Yuxin
1
Choi, Beom Joon
1
Cui, Tony Haitao
1
Donnell, Lisa Victoria
1
Dubé, Jean-Pierre
1
Esmark, Carol L.
1
Fang, Zheng
1
Fong, Nathan M.
1
Fong, Yuk-Fai
1
Gilmore, Audrey
1
Gopalakrishnan, Arun
1
Hoch, Stephen J.
1
Hutchinson, Karise
1
Jeon, Hoseong
1
Khajehzadeh, Saman
1
Kopalle, Praveen K.
1
Krishnan, Shanker
1
Liu, Qihong
1
Luo, Xueming
1
Melnyk, Valentyna
1
Moraga-González, José Luis
1
Noble, Stephanie M.
1
Oppewal, Harmen
1
Palmeira, Mauricio
1
Park, Young-Hoon
1
Petrakēs, Emmanuēl
1
Pontes, Nicolas
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Reid, Andrea
1
Sayman, Serdar
1
Sun, Baohong
1
Sun, Yacheng
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Swaminathan, Vanitha
1
Thomas, Dominic
1
Tojib, Dewi
1
Wierich, Ralf
1
Yi, Youjae
1
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European journal of marketing : EJM
Journal of economics & management strategy : JEMS
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
16
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1
The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
2
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre
;
Fang, Zheng
;
Fong, Nathan M.
;
Luo, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
Saved in:
3
Open versus selective customer loyalty programmes
Esmark, Carol L.
;
Noble, Stephanie M.
;
Bell, John E.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 770-795
Persistent link: https://www.econbiz.de/10011529660
Saved in:
4
Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio
;
Pontes, Nicolas
;
Thomas, Dominic
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
Saved in:
5
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
6
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
7
Mobile coupons : what to offer, to whom, and where?
Khajehzadeh, Saman
;
Oppewal, Harmen
;
Tojib, Dewi
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 851-873
Persistent link: https://www.econbiz.de/10011298081
Saved in:
8
How retailer coupons increase attitudinal loyalty : the impact of three coupon design elements
Wierich, Ralf
;
Zielke, Stephan
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 699-721
Persistent link: https://www.econbiz.de/10010371625
Saved in:
9
Dymanics of price premiums in loyalty programs
Sayman, Serdar
;
Hoch, Stephen J.
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 617-640
Persistent link: https://www.econbiz.de/10010371629
Saved in:
10
Segregation vs aggregation in the loyalty program : the role of perceived uncertainty
Yi, Youjae
;
Jeon, Hoseong
;
Choi, Beom Joon
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1238-1255
Persistent link: https://www.econbiz.de/10009786592
Saved in:
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