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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of economics & management strategy : JEMS"
~subject:"Consumer behaviour"
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Search: subject_exact:"Kundenbindungsprogramm"
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Consumer behaviour
Kundenbindungsprogramm
11
Loyalty program
11
Beziehungsmarketing
8
Konsumentenverhalten
8
Relationship marketing
8
Einzelhandel
2
Marketing management
2
Marketingmanagement
2
Retail trade
2
Sales promotion
2
Verkaufsförderung
2
Access convience
1
CRM
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Consumer products distribution
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Coupon
1
Customer loyalty
1
Customer retention
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Dynamic choice
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Economic model
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Experiment
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Game theory
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Gratitude
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Großbritannien
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Hierarchie
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Incomplete information
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KMU
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Konsumgüterhandel
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Kundenbindung
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Lloyalty
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Loyalty card
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Loyalty programmes
1
Loyalty programs
1
Loyalty schemes
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Mobile Business
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Mobile business
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Mobile channel
1
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1
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Bell, John E.
1
Bijmolt, Tammo H. A.
1
Choi, Beom Joon
1
Donnell, Lisa Victoria
1
Esmark, Carol L.
1
Gilmore, Audrey
1
Hoch, Stephen J.
1
Hutchinson, Karise
1
Jeon, Hoseong
1
Khajehzadeh, Saman
1
Krishnan, Shanker
1
Melnyk, Valentyna
1
Noble, Stephanie M.
1
Oppewal, Harmen
1
Palmeira, Mauricio
1
Pontes, Nicolas
1
Reid, Andrea
1
Sayman, Serdar
1
Thomas, Dominic
1
Tojib, Dewi
1
Wierich, Ralf
1
Yi, Youjae
1
Zielke, Stephan
1
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European journal of marketing : EJM
Journal of economics & management strategy : JEMS
Journal of retailing and consumer services
33
Journal of business research : JBR
14
Journal of retailing
10
International journal of hospitality management
9
Journal of the Academy of Marketing Science
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
The journal of services marketing
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of promotion management : JPM
6
Journal of hospitality marketing & management
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Psychology & marketing
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
The international review of retail, distribution and consumer research
4
European journal of operational research : EJOR
3
Information systems research : ISR
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing letters : a journal of research in marketing
3
The Cornell hospitality quarterly
3
Theoretical economics letters
3
Administrative Sciences : open access journal
2
Australasian marketing journal
2
Business horizons
2
Central European business review : CEBR
2
Gabler Edition Wissenschaft
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
International journal of electronic customer relationship management : IJECRM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of economic behavior & organization : JEBO
2
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ECONIS (ZBW)
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1
Open versus selective customer loyalty programmes
Esmark, Carol L.
;
Noble, Stephanie M.
;
Bell, John E.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 770-795
Persistent link: https://www.econbiz.de/10011529660
Saved in:
2
Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio
;
Pontes, Nicolas
;
Thomas, Dominic
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
Saved in:
3
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
4
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
5
Mobile coupons : what to offer, to whom, and where?
Khajehzadeh, Saman
;
Oppewal, Harmen
;
Tojib, Dewi
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 851-873
Persistent link: https://www.econbiz.de/10011298081
Saved in:
6
How retailer coupons increase attitudinal loyalty : the impact of three coupon design elements
Wierich, Ralf
;
Zielke, Stephan
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 699-721
Persistent link: https://www.econbiz.de/10010371625
Saved in:
7
Dymanics of price premiums in loyalty programs
Sayman, Serdar
;
Hoch, Stephen J.
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 617-640
Persistent link: https://www.econbiz.de/10010371629
Saved in:
8
Segregation vs aggregation in the loyalty program : the role of perceived uncertainty
Yi, Youjae
;
Jeon, Hoseong
;
Choi, Beom Joon
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1238-1255
Persistent link: https://www.econbiz.de/10009786592
Saved in:
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