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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Relationship marketing"
~subject:"Social Web"
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Search: subject_exact:"Consumer Behaviour"
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Relationship marketing
Social Web
Consumer behaviour
631
Konsumentenverhalten
630
Fashion
134
Mode
134
Brand management
122
Markenführung
122
Brand image
119
Markenimage
119
Clothing
92
Bekleidung
91
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75
Markenartikel
75
Beziehungsmarketing
71
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United States
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64
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48
Customer satisfaction
43
Kundenzufriedenheit
43
Emotion
42
Einzelhandel
41
Online retailing
41
Online-Handel
41
Retail trade
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Social web
41
Textile distribution
41
Textilhandel
41
Advertising effects
40
Werbewirkung
40
Personality psychology
37
Persönlichkeitspsychologie
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Frauen
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Women
35
Internet marketing
31
Online-Marketing
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Buil, Isabel
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De Chernatony, Leslie
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He, Hongwei
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Kim, Jieun
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Kim, Jiyoung
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European journal of marketing : EJM
Journal of fashion marketing and management
Journal of retailing and consumer services
574
Journal of business research : JBR
475
International journal of hospitality management
189
The journal of product & brand management
125
The journal of services marketing
124
International journal of internet marketing and advertising : IJIMA
111
Psychology & marketing
107
The journal of brand management : an international journal
97
Cogent business & management
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
94
Journal of travel and tourism marketing
93
Journal of the Academy of Marketing Science
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
International journal of contemporary hospitality management
86
Journal of hospitality marketing & management
86
Asia Pacific journal of marketing and logistics
84
Technological forecasting & social change : an international journal
81
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
Journal of strategic marketing
73
Journal of marketing
70
Journal of promotion management : innovations in planning and applied research
70
The service industries journal
70
International journal of electronic marketing and retailing : IJEMR
69
Journal of retailing
69
Tourism management : research, policies, practice
67
Journal of internet commerce
65
Marketing intelligence & planning
65
International journal of consumer studies
64
Journal of marketing communications
63
SpringerLink / Bücher
61
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of service management
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of marketing management : MM
54
The international review of retail, distribution and consumer research
52
International journal of retail & distribution management
51
Services marketing quarterly
51
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ECONIS (ZBW)
103
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1
Exploring online consumer reviews of customized apparel products
Shin, Eonyou
;
Kincade, Doris H.
;
Han, Jinhee
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
Saved in:
2
Impact of fashion influencers on consumers' purchase intentions : theory of planned behaviour and mediation of attitude
Tiwari, Archana
;
Kumar, Audhesh
;
Kant, Rishi
;
Jaiswal, …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10014495516
Saved in:
3
Factors affecting social media usage by market mavens for fashion-related information provision
Lee, Angie
;
Fiore, Ann Marie
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 254-272
Persistent link: https://www.econbiz.de/10014495521
Saved in:
4
Understanding the role of Instagram in young adult consumers' purchase and post-purchase evaluation behaviors
Hood, Sara Lewis
;
Thoney-Barletta, Kristin Anne
; …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 298-315
Persistent link: https://www.econbiz.de/10014495525
Saved in:
5
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
6
How augmented reality can improve e-commerce website quality through interactivity and vividness : the moderating role of need for touch
Kim, Seeun
;
Park, Hyejune
;
Kader, Mohammad Shahidul
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 760-783
Persistent link: https://www.econbiz.de/10014430513
Saved in:
7
Social media insights for non-luxury fashion SMEs in emerging markets : evidence from young consumers
Senanu, Bright
;
Anning-Dorson, Thomas
;
Tackie, Nii Nookwei
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
Saved in:
8
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
9
You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
Saved in:
10
Personalization and customization in fashion : searching for a definition
Nobile, Tekila Harley
;
Cantoni, Lorenzo
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 665-682
Persistent link: https://www.econbiz.de/10014289007
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