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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing management : MM"
~subject:"Consumer behaviour"
~subject:"Innovation"
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Search: subject:"culture"
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Consumer behaviour
Innovation
Corporate culture
33
Konsumentenverhalten
33
Unternehmenskultur
33
Brand management
18
Markenführung
18
Marketing management
14
Marketingmanagement
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consumer culture theory
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Lee, Richard
2
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1
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European journal of marketing : EJM
Journal of marketing management : MM
Journal of business research : JBR
117
Journal of international consumer marketing
54
Journal of global marketing
34
Journal of retailing and consumer services
30
International journal of innovation management
26
International marketing review
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Technological forecasting & social change : an international journal
23
Journal of international marketing
21
Marketing theory
20
Asia Pacific journal of marketing and logistics
18
International journal of hospitality management
18
Tourism management : research, policies, practice
16
Cogent business & management
15
International journal of consumer studies
14
Journal of open innovation : technology, market, and complexity
14
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Research-technology management
13
European journal of innovation management
12
Innovation: organization & management : IOM
12
Journal of business ethics : JOBE
12
The journal of brand management : an international journal
11
International business review : the official journal of the European International Business Academy
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing communications
10
Marketing intelligence & planning
10
Research technology management : RTM
10
International journal of business innovation and research
9
Journal of cultural economics
9
Journal of customer behaviour
9
Journal of euromarketing
9
Journal of innovation and entrepreneurship : JIE
9
Journal of travel and tourism marketing
9
SpringerLink / Bücher
9
The service industries journal
9
Asia Pacific business review
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Australasian marketing journal
8
Business horizons
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ECONIS (ZBW)
34
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34
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1
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
2
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
3
Nostalgia and brands : a sweet rather than a bitter cultural evocation of the past
Kessous, Aurélie
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1899-1923
Persistent link: https://www.econbiz.de/10011406213
Saved in:
4
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
5
The relative impact of
culture
, strategic orientation and capability on new service development performance
Storey, Chris
;
Hughes, Matthew
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 833-856
Persistent link: https://www.econbiz.de/10009763971
Saved in:
6
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Saved in:
7
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
8
Mapping the extended frontiers of escapism : binge-watching and hyperdiegetic exploration
Jones, Scott
;
Cronin, James
;
Piacentini, Maria
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 497-508
Persistent link: https://www.econbiz.de/10011934551
Saved in:
9
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole
culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
10
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
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