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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of nonprofit & public sector marketing"
~subject:"Konsumentenverhalten"
~subject:"Social change"
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Konsumentenverhalten
Social change
Social marketing
47
Social Marketing
45
social marketing
13
Consumer behaviour
8
Jugendliche
7
Youth
7
Alcohol consumption
5
Alkoholkonsum
5
Australia
5
Australien
5
Gesundheitsvorsorge
4
Preventive care
4
Sozialer Wandel
4
Behaviour
3
Behaviour change
3
Bibliometrics
3
Bibliometrie
3
Corporate Social Responsibility
3
Corporate social responsibility
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Gesundheit
3
Gesundheitswesen
3
Health
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Health care system
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Nonprofit organization
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Nonprofit-Organisation
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Prospect Theory
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Prospect theory
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Social Web
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Social economy
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Social web
3
Sozialwirtschaft
3
Structural equation model
3
Strukturgleichungsmodell
3
Verhalten
3
AIDS
2
Advertising effects
2
Betriebliche Wertschöpfung
2
Business ethics
2
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11
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12
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Brennan, Linda
2
Dibb, Sally
2
Aleti, Torgeir
1
Binney, Wayne
1
Biswas, Saswata Narayan
1
Burchell, Kevin
1
Carrigan, Marylyn
1
Chambers, Simon
1
Coffie, Isaac Serwornu
1
Dolen, Willemijn M. van
1
Douglas, Heather
1
Drennan, Judy
1
Harries, Tim
1
Kolk, Ans
1
Kubacki, Krzysztof
1
Lings, Ian N.
1
Mishra, Debiprasad
1
Mohanty, Nilamadhab
1
Rettie, Ruth
1
Schuster, Lisa Natalie
1
Siemieniako, Dariusz
1
Studley, Matthew
1
Taiminen, Heini
1
Tweneboah-Koduah, Ernest Yaw
1
Vock, Marlene
1
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European journal of marketing : EJM
Journal of nonprofit & public sector marketing
Journal of business research : JBR
15
Journal of marketing management : MM
12
Journal of social marketing : JSOCM
8
Health marketing quarterly
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Australasian marketing journal
5
International review on public and non-profit marketing
5
Journal of consumer behaviour : an international research review
5
Journal of business ethics : JOBE
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing communications
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Macro-social marketing insights : systems thinking for wicked problems
3
NBER Working Paper
3
NBER working paper series
3
Psychology & marketing
3
Social marketing and behaviour change : models, theory and applications
3
The SAGE handbook of social marketing
3
The journal of services marketing
3
Working paper / National Bureau of Economic Research, Inc.
3
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
2
European journal of marketing
2
International journal of advertising : the review of marketing communications
2
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
2
International journal of consumer studies
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of current issues and research in advertising : JCIRA
2
Journal of promotion management : innovations in planning and applied research
2
Journal of strategic marketing
2
MO
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing theory
2
Qualitative market research : an international journal
2
Schriftenreihe des Instituts für Europäisches Wirtschafts- und Verbraucherrecht e.V.
2
The journal of brand management : an international journal
2
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ECONIS (ZBW)
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1
Combining the COM-B model and habit theory to leverage understanding of adolescents' tooth-brushing behavior
Taiminen, Heini
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 553-567
Persistent link: https://www.econbiz.de/10014444831
Saved in:
2
Influencing behavior change through corporate social marketing : evidence from Ghana
Tweneboah-Koduah, Ernest Yaw
;
Coffie, Isaac Serwornu
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 208-233
Persistent link: https://www.econbiz.de/10014514765
Saved in:
3
Message framing and perceived risk of blood donation
Mohanty, Nilamadhab
;
Biswas, Saswata Narayan
;
Mishra, …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 165-193
Persistent link: https://www.econbiz.de/10014234446
Saved in:
4
Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene
;
Dolen, Willemijn M. van
;
Kolk, Ans
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
Saved in:
5
Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
Saved in:
6
Consumer acceptance of m-wellbeing services : a social marketing perspective
Schuster, Lisa Natalie
;
Drennan, Judy
;
Lings, Ian N.
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
Saved in:
7
Social marketing transformed : Kotler, Polonsky and Hastings reflect on social marketing in a period of social change ; guest editorial
Dibb, Sally
;
Carrigan, Marylyn
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1376-1398
Persistent link: https://www.econbiz.de/10010189555
Saved in:
8
Social marketing : social change
Dibb, Sally
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010189559
Saved in:
9
Innovation in social marketing research methods : what can collages add to a multimethod research project exploring alcohol consumption among young people?
Kubacki, Krzysztof
;
Siemieniako, Dariusz
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 387-407
Persistent link: https://www.econbiz.de/10009411300
Saved in:
10
Behavioral change starts in the family : the role of family communication and implications for social marketing
Aleti, Torgeir
;
Brennan, Linda
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 367-386
Persistent link: https://www.econbiz.de/10009411302
Saved in:
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