//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Targeting"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Internet marketing
163
Online-Marketing
163
Social Web
90
Social web
90
Consumer behaviour
70
Konsumentenverhalten
70
Advertising effects
40
Werbewirkung
40
Advertising
33
Brand management
33
Markenführung
33
Social media
29
Online retailing
27
Online-Handel
27
Viral marketing
20
Virales Marketing
20
Brand image
18
Markenimage
18
Beziehungsmarketing
17
Relationship marketing
17
E-commerce
15
Electronic Commerce
15
Social network
12
Soziales Netzwerk
12
Website
12
Brand
10
Markenartikel
10
Marketing management
9
Marketingmanagement
9
Social relations
9
Soziale Beziehungen
9
Facebook
8
Mobile communications
8
Mobilkommunikation
8
social media
8
Internet
7
Public relations
7
USA
7
United States
7
more ...
less ...
Online availability
All
Undetermined
23
Type of publication
All
Article
33
Type of publication (narrower categories)
All
Article in journal
33
Aufsatz in Zeitschrift
33
Language
All
English
33
Author
All
Ahern, Lee
1
Ahn, Hoyoung
1
An, Soontae
1
Aspara, Jaakko
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Bautista, John Robert
1
Beerli-Palacio, Asunción
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Campbell, Colin
1
Chakravarti, Amitav
1
Chtourou, Saber
1
Confos, Nicolla
1
Dahlén, Micael
1
Dardis, Frank E.
1
Davis, Teresa
1
Dunne, Áine
1
Dwivedi, Rohita
1
Dwivedi, Yogesh Kumar
1
El Hana, Nadr
1
Fagerstrøm, Asle
1
Ferraro, Carla
1
Fraustino, Julia
1
Gazley, Aaron
1
Goh, Dion Hoe-Lian
1
Griffin, Jan
1
Harmon-Kizer, Tracy R.
1
Hartnett, Nicole
1
Hodson, Jaigris
1
Huang, Guanxiong
1
Hunt, Adam
1
Islam, Tahir
1
Jacobson, Jenna
1
Jin, Hyun Seung
1
Kang, Hannah
1
Karson, Eric
1
Kim, Ki Youn
1
Kim, Nam Young
1
Korai, Bernard
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of promotion management : JPM
Technological forecasting & social change : an international journal
International journal of advertising : the review of marketing communications
69
International journal of internet marketing and advertising : IJIMA
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of business research : JBR
38
Journal of marketing communications
38
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
30
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of advertising research
20
Journal of marketing research : JMR
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of retailing and consumer services
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Journal of marketing
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
International journal of technology marketing : IJTMkt
9
Journal of marketing research
9
Marketing science
9
Electronic commerce research
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Young consumers : insight and ideas for responsible marketers
8
CESifo working papers
7
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Journal of internet commerce
7
NBER working paper series
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Discussion papers / CEPR
6
Electronic commerce research and applications
6
Health marketing quarterly
6
more ...
less ...
Source
All
ECONIS (ZBW)
33
Showing
1
-
10
of
33
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
2
Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display advertising?
El Hana, Nadr
;
Mercanti-Guérin, Maria
;
Sabri, Ouidade
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014266452
Saved in:
3
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
4
Investigating the effect of advertising irritation on digital advertising effectiveness : a moderated mediation model
Sharma, Anshuman
;
Dwivedi, Rohita
;
Mariani, Marcello M.
; …
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013429235
Saved in:
5
Pup-ularity contest : the advertising practices of popular animal influencers on Instagram
Jacobson, Jenna
;
Hodson, Jaigris
;
Mittelman, Robert
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013252653
Saved in:
6
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
7
The effect of advertising content control on advertising effectiveness in the different forced exposure circumstance
Kim, Nam Young
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 845-862
Persistent link: https://www.econbiz.de/10011979252
Saved in:
8
Self-regulation for online behavioral advertising (OBA) : analysis of OBA notices
An, Soontae
;
Kang, Hannah
;
Jin, Hyun Seung
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011875404
Saved in:
9
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
10
Consumer attitudes toward online advertising : the moderating role of personality
Souiden, Nizar
;
Chtourou, Saber
;
Korai, Bernard
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10011729518
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->