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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
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Search: subject_exact:"Mundpropaganda"
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Advertising effects
Viral marketing
98
Virales Marketing
98
Consumer behaviour
59
Konsumentenverhalten
59
Internet marketing
39
Online-Marketing
37
Social Web
37
Social web
37
Online retailing
18
Online-Handel
18
Werbewirkung
16
word of mouth
14
Beziehungsmarketing
12
Relationship marketing
12
Einzelhandel
11
Retail trade
11
Internet
10
Word of mouth
10
Advertising
9
Customer satisfaction
9
Kundenzufriedenheit
9
Werbung
9
user-generated content
9
Data Mining
8
Data mining
8
social media
8
E-commerce
7
Electronic Commerce
7
Personalisierung
7
Personalization
7
Social network
7
Soziales Netzwerk
7
advertising
7
online reviews
7
Brand image
6
Dienstleistungsqualität
6
Markenimage
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Service quality
6
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Article
16
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English
16
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Fossen, Beth L.
2
Tucker, Catherine
2
Amblee, Naveen
1
Argyriou, Evmorfia
1
Baxendale, Shane
1
Cai, Fengyan
1
Chiu, Hung-chang
1
Christodoulides, George
1
De, Anwesha
1
Duan, Wenjing
1
Godes, David
1
Gopinath, Shyam
1
Gu, Bin
1
Hartnett, Nicole
1
Hiesh, Yi-ching
1
Hsioa, Yi-ting
1
Huang, Minxue
1
Jeong, Jaeseung
1
Kim, Wonjoon
1
Krishnamurthi, Lakshman
1
Kuksov, Dmitri
1
Lambrecht, Anja
1
Lee, Monle
1
MacDonald, Emma K.
1
Mallapragada, Girish
1
Mayzlin, Dina
1
Mazzarol, Tim
1
Michaelidou, Nina
1
Pant, Anurag
1
Romaniuk, Jenni
1
Schweidel, David A.
1
Shachar, Ron
1
Soutar, Geoffrey N.
1
Sweeney, Jillian C.
1
Tellis, Gerard J.
1
Thomas, Jacquelyn S.
1
Tirunillai, Seshadri
1
Tsang, Alex S. L.
1
Wang, Kangkang
1
Whinston, Andrew B.
1
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European journal of marketing : EJM
Journal of retailing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
International journal of advertising : the review of marketing communications
7
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
Journal of retailing and consumer services
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
4
Information systems research : ISR
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Electronic commerce research
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing theory and practice
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
NET Institute Working Paper
2
Quantitative marketing and economics : QME
2
The journal of applied business research
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Argumenta oeconomica
1
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ECONIS (ZBW)
16
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1
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
2
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
3
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
4
Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
Saved in:
5
Does offline TV advertising affect online chatter? : quasi-experimental analysis using synthetic control
Tirunillai, Seshadri
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 862-878
Persistent link: https://www.econbiz.de/10011791423
Saved in:
6
The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
Saved in:
7
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
8
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
9
Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages
Chiu, Hung-chang
;
Pant, Anurag
;
Hiesh, Yi-ching
;
Lee, Monle
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1255-1273
Persistent link: https://www.econbiz.de/10010414789
Saved in:
10
Advertising and consumers' communications
Kuksov, Dmitri
;
Shachar, Ron
;
Wang, Kangkang
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10009736689
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