//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of strategic marketing"
~subject:"Corporate social responsibility"
~subject:"Kundenzufriedenheit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenbild"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Corporate social responsibility
Kundenzufriedenheit
Brand image
166
Markenimage
166
Brand management
124
Markenführung
124
Consumer behaviour
118
Konsumentenverhalten
118
Brand
66
Markenartikel
66
Beziehungsmarketing
34
Relationship marketing
34
Marketing management
23
Marketingmanagement
23
Advertising effects
16
Werbewirkung
16
Brand equity
13
Customer satisfaction
11
Internet marketing
11
Online-Marketing
11
Personality psychology
10
Persönlichkeitspsychologie
10
Social Web
10
Social web
10
Brand extension
8
Brand loyalty
8
Branding
8
Designation of origin
8
Herkunftsbezeichnung
8
Markentransfer
8
Emotion
7
Sportmarketing
7
Sports marketing
7
Structural equation model
7
Strukturgleichungsmodell
7
Advertising
6
Brand architecture
6
Brand identity
6
Brands
6
Corporate Social Responsibility
6
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Language
All
English
17
Author
All
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Aldás-Manzano, Jaoquín
1
Amawate, Vibhas
1
Apostolos, Giovanis
1
Banerjee, Shubhomoy
1
Bang, Nguyen
1
Bigné Alcañiz, J. Enrique
1
Chen, Junsong
1
Crespo, Cátia Fernandes
1
Currás-Pérez, Rafael
1
Dant, Rajiv P.
1
Davies, Gary
1
Deb, Madhurima
1
Ekinci, Yuksel
1
Gleiberman, Aaron M.
1
Gouran, Dennis S.
1
He, Hongwei
1
Horbel, Chris
1
Inacio, Nicole
1
Japutra, Arnold
1
Joen, Hyo-jin Jean
1
Kim, Sungkyung
1
Kolo, Olivia
1
Konstantoulaki, Kleopatra
1
Kostopoulos, Ioannis
1
Lohan, Amanish
1
Luu Trong Tuan
1
Manoli, Argyro Elisavet
1
Massi, Marta
1
Melewar, T. C.
1
Pappu, Ravi
1
Paulssen, Marcel
1
Piancatelli, Chiara
1
Popp, Bastian
1
Poulis, Athanasios
1
Quester, Pascale G.
1
Ratnakaram, Sunitha
1
Rizomyliotis, Ioannis
1
Roper, Stuart
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of strategic marketing
Journal of business research : JBR
41
The journal of brand management : an international journal
36
Journal of retailing and consumer services
30
The journal of product & brand management
28
International journal of hospitality management
22
Journal of travel and tourism marketing
22
Journal of business ethics : JOBE
17
Asia Pacific journal of marketing and logistics
13
Journal of hospitality marketing & management
13
Psychology & marketing
12
Cogent business & management
11
International journal of contemporary hospitality management
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Tourism management : research, policies, practice
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of marketing communications
8
Global business review
7
The journal of services marketing
7
Journal of Asian finance, economics and business : JAFEB
6
Journal of destination marketing & management
6
Journal of vacation marketing
6
Nepalese journal of economics : a publication of Uniglobe College
6
Pakistan journal of commerce and social sciences
6
Services marketing quarterly
6
The service industries journal
6
European research studies
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
International marketing review
5
Journal of Islamic marketing
5
Journal of fashion marketing and management
5
Journal of food products marketing
5
Journal of promotion management : innovations in planning and applied research
5
Business strategy and the environment
4
Corporate social responsibility and environmental management
4
Economic research
4
EuroMed journal of business
4
International review on public and non-profit marketing
4
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
4
CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima
;
Sharma, Vinay Kumar
;
Amawate, Vibhas
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
Saved in:
5
The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
Saved in:
6
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis
;
Poulis, Athanasios
;
Apostolos, …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
Saved in:
7
The influence of corporate social responsibility associations on consumers' perceptions towards global brands
Crespo, Cátia Fernandes
;
Inacio, Nicole
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 679-695
Persistent link: https://www.econbiz.de/10012202787
Saved in:
8
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
9
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
10
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->