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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of the Academy of Marketing Science"
~source:"econis"
~subject:"Personality psychology"
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Search: "Customer relationship management"
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Personality psychology
Beziehungsmarketing
259
Relationship marketing
259
Consumer behaviour
126
Konsumentenverhalten
126
Customer satisfaction
56
Kundenzufriedenheit
56
Dienstleistungsqualität
37
Service quality
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Brand management
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Markenführung
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Marketing management
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Marketingmanagement
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Lieferantenmanagement
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Supplier relationship management
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Brand image
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Markenimage
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Customer value
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Kundenwert
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Internet marketing
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Kundenbindungsprogramm
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He, Hongwei
2
Zhu, Weichun
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Baker, Brent L.
1
Bock, Dora E.
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1
Brady, Michael K.
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Buil, Isabel
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Dant, Rajiv P.
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Gouran, Dennis S.
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Harris, Lloyd C.
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Hopkins, Christopher D.
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European journal of marketing : EJM
Journal of the Academy of Marketing Science
Journal of business research : JBR
17
Journal of retailing and consumer services
8
Psychology & marketing
6
International journal of hospitality management
5
Journal of hospitality marketing & management
5
Journal of service management
5
The journal of product & brand management
5
The journal of services marketing
5
Neue betriebswirtschaftliche Forschung : Nbf
4
The journal of brand management : an international journal
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
The journal of personal selling & sales management : JPSSM
3
European journal of marketing
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of sports marketing & sponsorship
2
International review on public and non-profit marketing
2
Journal of business economics : JBE
2
Journal of consumer marketing
2
Journal of fashion marketing and management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Journal of marketing for higher education
2
Journal of marketing management : MM
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service theory and practice : JSTP
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Marketing letters : a journal of research in marketing
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Service business
2
Services marketing quarterly
2
Sport management review
2
SpringerLink / Bücher
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Strong brands, strong relationships
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
Accounting horizons : a quarterly publication of the American Accounting Association
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1
Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.
;
Bock, Dora E.
;
Hopkins, Christopher D.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
Saved in:
2
The marketing of love : how attachment styles affect romantic consumption journeys
Mende, Martin
;
Scott, Maura L.
;
Garvey, Aaron M.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 255-273
Persistent link: https://www.econbiz.de/10012022573
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
Saved in:
5
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
6
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
7
Service workers' job performance : the roles of personality traits, organizational identification, and customer orientation
He, Hongwei
;
Wang, Weiyue
;
Zhu, Weichun
;
Harris, Lloyd C.
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1751-1776
Persistent link: https://www.econbiz.de/10011449315
Saved in:
8
The role of affiliation, attractiveness and personal connection in consumer-company identification
Marín, Longinos
;
Ruiz de Maya, Salvador
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 655-673
Persistent link: https://www.econbiz.de/10009733000
Saved in:
9
Influence of personality traits on perceived relatinship quality within a franchisee-franchisor context
Dant, Rajiv P.
;
Weaven, Scott K.
;
Baker, Brent L.
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10009718528
Saved in:
10
Leveraging customers' multiple identities : identity synergy as a driver of organizational identification
Fombelle, Paul W.
;
Jarvis, Cheryl Burke
;
Ward, James C.
; …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 587-604
Persistent link: https://www.econbiz.de/10009566393
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