//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Research in consumer behavior"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verbraucherforschung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
725
Konsumentenverhalten
725
Brand management
134
Markenführung
134
Brand image
125
Markenimage
125
Brand
83
Markenartikel
83
Beziehungsmarketing
78
Relationship marketing
78
Advertising effects
73
Werbewirkung
73
Theorie
56
Theory
56
Emotion
55
Customer satisfaction
47
Kundenzufriedenheit
47
Advertising
43
Werbung
42
Personality psychology
40
Persönlichkeitspsychologie
40
Viral marketing
39
Virales Marketing
39
Einzelhandel
36
Retail trade
36
USA
36
United States
36
Marketing management
32
Marketingmanagement
32
Experiment
31
Internet marketing
31
Social Web
31
Social web
31
Online-Marketing
30
Cognition
28
Dienstleistungsqualität
28
Kognition
28
Service quality
28
Preismanagement
27
Pricing strategy
27
more ...
less ...
Online availability
All
Undetermined
263
Free
16
Type of publication
All
Article
Book / Working Paper
18
Type of publication (narrower categories)
All
Article in journal
722
Aufsatz in Zeitschrift
722
Conference paper
8
Konferenzbeitrag
8
Bibliografie enthalten
4
Bibliography included
4
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Sammelwerk
3
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
725
Author
All
Moutinho, Luiz
6
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Kim, Jungkeun
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Aspara, Jaakko
4
Belk, Russell W.
4
Mitchell, Vincent-Wayne
4
Romaniuk, Jenni
4
Sharma, Piyush
4
Bagozzi, Richard P.
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Buil, Isabel
3
Canniford, Robin
3
Dawes, John
3
De Chernatony, Leslie
3
Drennan, Judy
3
Driesener, Carl
3
Drolet, Aimee
3
Grohmann, Bianca
3
Herrmann, Andreas
3
Hill, Ronald Paul
3
Holbrook, Morris B.
3
Kjeldgaard, Dannie
3
Laurent, Gilles
3
Lowe, Ben
3
Melnyk, Valentyna
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Prothero, Andrea
3
Romani, Simona
3
Roper, Stuart
3
Roy, Rajat
3
Russell, Cristel Antonia
3
Schmitt, Bernd
3
Spence, Mark T.
3
Tam, Leona
3
Thomas, Veronica L.
3
more ...
less ...
Published in...
All
European journal of marketing : EJM
Marketing letters : a journal of research in marketing
Research in consumer behavior
Journal of retailing and consumer services
1,926
Journal of business research : JBR
1,888
International journal of consumer studies
746
International journal of hospitality management
723
Psychology & marketing
643
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
390
The journal of product & brand management
387
Journal of marketing research : JMR
342
The journal of brand management : an international journal
342
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
Management science : journal of the Institute for Operations Research and the Management Sciences
325
Journal of travel and tourism marketing
312
Journal of international consumer marketing
311
Journal of marketing management : MM
301
Journal of retailing
301
Journal of marketing communications
294
Tourism management : research, policies, practice
292
International journal of retail & distribution management
288
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
287
Cogent business & management
283
The journal of consumer marketing
282
Journal of fashion marketing and management
281
Journal of marketing
279
Journal of consumer behaviour : an international research review
273
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
272
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
257
Journal of economic psychology : research in economic psychology and behavioral economics
252
Journal of hospitality marketing & management
243
Food policy : economics planning and politics of food and agriculture
239
Marketing intelligence & planning
238
Young consumers : insight and ideas for responsible marketers
237
Journal of food products marketing
230
more ...
less ...
Source
All
ECONIS (ZBW)
725
Showing
1
-
10
of
725
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
3
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
4
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
5
Counterfeit patronage : human values, counterfeit experience and construal level
Bian, Xuemei
;
Tantiprapart, Yanisa
;
Chryssochoidis, George
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 645-658
Persistent link: https://www.econbiz.de/10013454713
Saved in:
6
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
7
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
8
The street music business : consumer responses to buskers performing on the street and on online video platforms
Stäbler, Samuel
;
Mierisch, Kim Katharina
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 325-350
Persistent link: https://www.econbiz.de/10013273056
Saved in:
9
Virtual currencies : different schemes and research opportunities
Scheidegger, Gianluca
;
Raghubir, Priya
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 351-360
Persistent link: https://www.econbiz.de/10013273060
Saved in:
10
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->