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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Organisationskommunikation"
~isPartOf:"UTB"
~subject:"Öffentlichkeitsarbeit"
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Search: subject:"Kommunikation"
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Öffentlichkeitsarbeit
Marketing management
130
Marketingmanagement
130
Kommunikation
36
Consumer behaviour
29
Konsumentenverhalten
29
Marketing
25
Brand management
24
Markenführung
24
Public relations
24
Communication
22
Beziehungsmarketing
17
Brand image
17
Markenimage
17
Relationship marketing
17
Strategisches Management
16
USA
14
United States
14
Unternehmen
14
Corporate reputation
13
Firmenimage
13
Strategic management
12
Brand
11
Corporate culture
11
Markenartikel
11
Theorie
11
Unternehmenskultur
11
Firm performance
10
Großbritannien
10
Internal communication
10
Interne Kommunikation
10
United Kingdom
10
Unternehmenserfolg
10
Advertising
9
Integrated marketing communications
9
Internet marketing
9
Online-Marketing
9
Social Web
9
Social web
9
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German
15
English
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Zerfaß, Ansgar
5
Balmern, John M. T.
2
Duschlbauer, Thomas
2
Martin, Sieglinde
2
Saffarnia, Pierre
2
Dann, Stephen
1
Eagar, Toni
1
Eisenegger, Mark
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gupta, Suraksha
1
Heller, Michael
1
Janke, Katharina Ute
1
Johann, Michael
1
Keding, Ole
1
Kiesenbauer, Juliane
1
Kirchner, Karin
1
Kitchen, Philip J.
1
Laurie, Sally
1
Melewar, T. C.
1
Mortimer, Kathleen
1
Oliveira, Evandro
1
Orazi, Davide C.
1
Pickel, Gert
1
Rademacher, Lars
1
Spatzier, Astrid
1
Spotts, Harlan E.
1
Spry, Amanda
1
Theilacker, Max N.
1
Turner, Paul
1
Vredenburg, Jessica
1
Weder, Franzisca
1
Wehmeier, Stefan
1
Weinberger, Marc G.
1
Weinberger, Michelle F.
1
Wiesenberg, Markus
1
Winkler, Luisa
1
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Springer Fachmedien Wiesbaden
5
Nomos Verlagsgesellschaft
1
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European journal of marketing : EJM
Organisationskommunikation
UTB
Corporate communications : an international journal
88
Journal of communication management : an international journal
76
SpringerLink / Bücher
54
The global public relations handbook : theory, research, and practice
26
Research
24
International journal of business communication : IJBC ; a publication of the Association of Business Communication
22
Journal of business research : JBR
21
Journal of communication management
19
Corporate reputation review : an international journal
18
Management communication quarterly : an international journal
16
Europäische Kulturen in der Wirtschaftskommunikation
15
International journal of business communication : IJBC : a publication of the Association for Business Communication
15
Journal of business ethics : JOBE
15
PR-Praxis
15
Springer eBook Collection
15
Journal of marketing communications
12
The Routledge handbook of strategic communication
12
Games and economic behavior
10
Public Relations : ein Handbuch
10
Business & society
9
Business horizons
9
Handbuch Unternehmenskommunikation
9
Journal of promotion management : JPM
9
Springer Reference Wirtschaft
9
International journal of information technology and management : IJITM
8
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
8
Exploring public relations
7
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
7
Journal of promotion management : innovations in planning and applied research
7
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
7
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing and leaderhip
7
The handbook of communication and corporate social responsibility
7
Accounting, auditing & accountability journal
6
Economics letters
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Schriftenreihe Communicatio
6
Strategic corporate communication in the digital age
6
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
6
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ECONIS (ZBW)
24
USB Cologne (EcoSocSci)
1
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1
Organisationskommunikation im Mittelstand : Genese und Spezifik der
Kommunikation
mittelständischer Industrieunternehmen
Winkler, Luisa
-
2020
Persistent link: https://www.econbiz.de/10012161667
Saved in:
2
Dialogorientierte Unternehmenskommunikation in den sozialen Medien : langfristige Entwicklungen und Einflüsse auf organisationale Beziehungen
Johann, Michael
-
2020
Persistent link: https://www.econbiz.de/10012244269
Saved in:
3
Kompetenzmanagement für die Unternehmenskommunikation : Grundlagen der Professionalisierung und Personalentwicklung im Kommunikationsmanagement
Kiesenbauer, Juliane
-
2018
Persistent link: https://www.econbiz.de/10011823864
Saved in:
4
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
5
Initiative Theorie der NGO-
Kommunikation
(ITNC)
Oliveira, Evandro
-
2019
Persistent link: https://www.econbiz.de/10012041242
Saved in:
6
Entwicklung durch Interaktion : Bedeutungen und Praktiken im Feld Public Relations und Organisationskommunikation
Spatzier, Astrid
-
2017
Persistent link: https://www.econbiz.de/10011654694
Saved in:
7
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
8
Online-
Kommunikation
von Organisationen : strategisches Handeln unter komplexen Bedingungen
Keding, Ole
-
2015
Persistent link: https://www.econbiz.de/10010505229
Saved in:
9
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
10
Implementing integrated marketing communications (IMC) through major event ambassadors
Turner, Paul
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 605-626
Persistent link: https://www.econbiz.de/10011698249
Saved in:
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