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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Psychology & marketing"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Consumer behaviour
1,006
Konsumentenverhalten
1,005
Brand image
175
Markenimage
175
Brand management
167
Markenführung
167
Relationship marketing
125
Brand
108
Markenartikel
108
Advertising effects
91
Werbewirkung
91
Emotion
87
Customer satisfaction
81
Kundenzufriedenheit
81
USA
76
United States
76
Personality psychology
69
Persönlichkeitspsychologie
69
Advertising
60
Einzelhandel
59
Retail trade
59
Werbung
59
Social Web
56
Social web
56
Experiment
55
Viral marketing
55
Virales Marketing
55
Dienstleistungsqualität
48
Service quality
48
Online retailing
47
Online-Handel
47
Marketing management
42
Marketingmanagement
42
Internet marketing
41
Online-Marketing
40
Cognition
37
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Yi, Youjae
3
Al-Nabhani, Khalid
2
Cheng, Li-Keng
2
Dagger, Tracey S.
2
Darley, William K.
2
Gong, Taeshik
2
He, Hongwei
2
King, Ceridwyn
2
Lunardo, Renaud
2
McLean, Graeme J.
2
Ndubisi, Nelson Oly
2
Paulssen, Marcel
2
Pontes, Nicolas
2
Roulet, Raphael
2
Sung, Yongjun
2
Toung, Chung-Lin
2
Vlachos, Pavlos A.
2
Abosag, Ibrahim
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Anaza, Nwamaka A.
1
Andrews, Lynda
1
Anker, Thomas Boysen
1
Ansari, Shiveen
1
Arnold, Mark J.
1
Asante, Isaac Owusu
1
Ashkanasy, Neal M.
1
Ates, Zelal
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Babakus, Emin
1
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1
Balaji, M. S.
1
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1
Bargoni, Augusto
1
Bauer, Brittney C.
1
Becker, Marc
1
Bell, John E.
1
Berezan, Orie
1
Bernache-Assollant, Iouri
1
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European journal of marketing : EJM
Psychology & marketing
Journal of retailing and consumer services
459
Journal of business research : JBR
358
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
83
Journal of the Academy of Marketing Science
82
Cogent business & management
74
Journal of hospitality marketing & management
73
Journal of travel and tourism marketing
69
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of retailing
66
Journal of strategic marketing
65
The service industries journal
64
Industrial marketing management : the international journal for industrial and high-tech firms
58
Marketing intelligence & planning
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of service management
55
The international review of retail, distribution and consumer research
55
Journal of marketing
51
Services marketing quarterly
51
Journal of service research : JSR
49
Tourism management : research, policies, practice
49
International journal of retail & distribution management
48
International journal of electronic marketing and retailing : IJEMR
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
SpringerLink / Bücher
44
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
34
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ECONIS (ZBW)
125
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21
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
22
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
23
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
24
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
25
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10014531222
Saved in:
26
The decision to customize and its effect on brand experience
Petruzzellis, Luca
;
Winer, Russell S.
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
Saved in:
27
Some like it warm : how warm brands mitigate the negative effects of social exclusion
Kim, Soyoung
;
Murray, Kyle B.
;
Moore, Sarah G.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 777-790
Persistent link: https://www.econbiz.de/10014290860
Saved in:
28
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
Saved in:
29
The influence of frontline employee self-disclosure about products in a retail store on customer trust in the retailer in the context of service encounters
Park, Jihye
;
Yi, Youjae
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1417-1430
Persistent link: https://www.econbiz.de/10014291940
Saved in:
30
Mitigating the negative effects of service failure through customer identification
Song, Jiaqi
;
Huang, Jiexian
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 715-725
Persistent link: https://www.econbiz.de/10013165429
Saved in:
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