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~isPartOf:"European journal of marketing : EJM"
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Search: subject_exact:"Corporate brand"
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Brand architecture
29
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Corporate reputation
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Balmer, John M. T.
5
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Elmadağ Baş, Ayşe Banu
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European journal of marketing : EJM
Scandinavian journal of management
The journal of brand management : an international journal
60
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
13
Corporate communications : an international journal
12
International studies of management and organization
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Industrial marketing management : the international journal for industrial and high-tech firms
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Corporate reputation review : an international journal
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Building corporate identity, image and reputation in the digital era
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Journal of strategic marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
The journal of business & industrial marketing
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Asia Pacific journal of marketing and logistics
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Corporate social responsibility and environmental management
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Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
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Journal of marketing communications
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Journal of retailing and consumer services
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Manual of international marketing
3
Qualitative market research : an international journal
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Reputation Management
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The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
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Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of industrial organization
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ECONIS (ZBW)
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1
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
2
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
3
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
4
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
5
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
6
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
7
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
8
The dynamics of corporate brand charisma : routinization and activation at Carlsberg IT
Hatch, Mary Jo
;
Schultz, Majken
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10009758008
Saved in:
9
From being branded to doing branding : studying representation practices from a communication-centered approach
Vásquez, Consuelo
;
Sergi, Viviane
;
Cordelier, Benoit
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 135-146
Persistent link: https://www.econbiz.de/10009758020
Saved in:
10
Corporate brands and identity : developing stronger theory and a call for shifting the debate
Cornelissen, Joep
;
Christensen, Lars Thøger
;
Kinuthia, …
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1093-1102
Persistent link: https://www.econbiz.de/10009572836
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