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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Consumer credit"
~subject:"Markenartikel"
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Consumer credit
Markenartikel
Consumer behaviour
404
Konsumentenverhalten
404
Brand management
118
Markenführung
118
Brand image
107
Markenimage
107
Brand
67
Beziehungsmarketing
59
Relationship marketing
59
Customer satisfaction
36
Kundenzufriedenheit
36
Advertising effects
35
Werbewirkung
35
Emotion
34
Einzelhandel
30
Retail trade
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26
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Dienstleistungsqualität
24
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24
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Marketingmanagement
23
Personality psychology
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18
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18
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Cleff, Thomas
2
Grohmann, Bianca
2
Kakati, Rinalini P.
2
Lee, Wai Jin
2
Mathews, Jose
2
O'Cass, Aron
2
Sok, Phyra
2
Uggla, Henrik
2
Walter, Nadine
2
Alpert, Frank
1
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1
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1
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1
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1
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1
Choudhury, Smitishikha
1
Choudhury, Smritishikha
1
Chu, Po-young
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Collins, Alan M.
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Confos, Nicolla
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European journal of marketing : EJM
The IUP journal of brand management : IJBRM
Journal of business research : JBR
221
The journal of brand management : an international journal
183
The journal of product & brand management
170
Journal of retailing and consumer services
147
Psychology & marketing
63
Asia Pacific journal of marketing and logistics
44
Federal Reserve Bulletin
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
Journal of international consumer marketing
29
Marketing intelligence & planning
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
27
International journal of consumer studies
26
International journal of hospitality management
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Journal of strategic marketing
23
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing
21
SpringerLink / Bücher
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of economic psychology : research in economic psychology and behavioral economics
19
Journal of international marketing
19
Journal of retailing
19
Journal of marketing management : MM
18
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ECONIS (ZBW)
67
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1
Coca-Cola's shift to "one brand" strategy : can it change consumers' perception?
Qumer, Syeda Maseeha
;
Purkayastha, Debapratim
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 45-62
Persistent link: https://www.econbiz.de/10012102913
Saved in:
2
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
3
A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru
;
Fatima, Farheen
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
Saved in:
4
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
5
Servo lubricants : an analysis of brand attitude
Srivastava, Manish
;
Pegoo, M. K. K.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011873187
Saved in:
6
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
7
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
8
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
9
Luxury brand architecture challenges
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10011750998
Saved in:
10
Rost-structural luxury brand strategy : implicit luxury brands
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
3
,
pp. 22-29
Persistent link: https://www.econbiz.de/10011751063
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