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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Consumer behaviour"
~subject:"Innovation"
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Search: subject:"culture"
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Consumer behaviour
Innovation
Corporate culture
61
Unternehmenskultur
61
Brand management
42
Markenführung
42
Corporate reputation
36
Firmenimage
36
Brand architecture
25
Markenarchitektur
25
Konsumentenverhalten
22
Marketing management
19
Marketingmanagement
19
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13
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10
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10
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Öffentlichkeitsarbeit
10
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8
Kulturelle Identität
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Culture
7
Großbritannien
7
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7
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6
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6
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Nationalkultur
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China
4
Consumer culture theory
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Corporate branding
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24
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Lee, Richard
2
Adegbite, Emmanuel
1
Ashkanasy, Neal M.
1
Bajde, Domen
1
Bode, Matthias
1
Borges, Adilson
1
Chatzopoulou, Elena
1
D'Antone, Simona
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Kendall, Wesley
1
Kjeldgaard, Dannie
1
Kuah, Adrian T.H.
1
Lee, Julie Anne
1
Lee, Kyung Tae
1
Lee, Nick
1
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1
Lin, Chad
1
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1
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1
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1
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1
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1
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1
Muhammad Waqas
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1
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1
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1
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European journal of marketing : EJM
The journal of brand management : an international journal
Journal of business research : JBR
117
Journal of international consumer marketing
54
Journal of global marketing
34
Journal of retailing and consumer services
30
International journal of innovation management
26
International marketing review
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Technological forecasting & social change : an international journal
23
Journal of international marketing
21
Journal of marketing management : MM
21
Marketing theory
20
Asia Pacific journal of marketing and logistics
18
International journal of hospitality management
18
Tourism management : research, policies, practice
16
Cogent business & management
15
International journal of consumer studies
14
Journal of open innovation : technology, market, and complexity
14
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Research-technology management
13
European journal of innovation management
12
Innovation: organization & management : IOM
12
Journal of business ethics : JOBE
12
International business review : the official journal of the European International Business Academy
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing communications
10
Marketing intelligence & planning
10
Research technology management : RTM
10
International journal of business innovation and research
9
Journal of cultural economics
9
Journal of customer behaviour
9
Journal of euromarketing
9
Journal of innovation and entrepreneurship : JIE
9
Journal of travel and tourism marketing
9
SpringerLink / Bücher
9
The service industries journal
9
Asia Pacific business review
8
Australasian marketing journal
8
Business horizons
8
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ECONIS (ZBW)
24
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1
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
2
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
Saved in:
3
Brand engagement into self-concept and
culture
: a literature review for a future research agenda
Nechaeva, Olga
;
Mazzoli, Valentina
;
Donvito, Raffaele
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 414-431
Persistent link: https://www.econbiz.de/10014372595
Saved in:
4
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
5
Branded content experience in social media settings : a consumer
culture
theory perspective
Muhammad Waqas
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 225-240
Persistent link: https://www.econbiz.de/10013170671
Saved in:
6
The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
Wang, Pengji
;
Kuah, Adrian T.H.
;
Lu, Qinye
;
Wong, Caroline
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 325-346
Persistent link: https://www.econbiz.de/10012550289
Saved in:
7
Sustainable brand-based innovation : the role of corporate brands in driving sustainable innovation
Nedergaard, Nicky
;
Jones, Richard
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 762-778
Persistent link: https://www.econbiz.de/10010234933
Saved in:
8
The relative impact of
culture
, strategic orientation and capability on new service development performance
Storey, Chris
;
Hughes, Matthew
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 833-856
Persistent link: https://www.econbiz.de/10009763971
Saved in:
9
Consumers' responses to negative publicity : the influence of
culture
on information search and negative word-of-mouth
Yu, Mingzhou
;
Liu, Fang
;
Lee, Julie Anne
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10012060054
Saved in:
10
A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
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