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~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~subject:"EU countries"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Book section"
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EU countries
Konsumentenverhalten
Consumer behaviour
348
Marketing management
129
Marketingmanagement
129
Brand management
125
Markenführung
125
Brand image
107
Markenimage
107
Beziehungsmarketing
95
Relationship marketing
95
Großbritannien
85
United Kingdom
85
Marketing
80
Brand
70
Advertising effects
69
Werbewirkung
69
Markenartikel
68
USA
66
United States
66
Advertising
64
Werbung
62
Customer satisfaction
59
Kundenzufriedenheit
59
Theory
48
Theorie
44
Einzelhandel
43
Retail trade
43
Emotion
39
Dienstleistungsqualität
37
Service quality
37
Internet marketing
36
Innovation
35
Online-Marketing
35
Marketing theory
33
Marketingtheorie
33
Viral marketing
33
Virales Marketing
33
Corporate reputation
29
Firmenimage
29
Personality psychology
29
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Undetermined
108
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Article
356
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Article in journal
Book section
Aufsatz in Zeitschrift
356
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
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English
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
Florack, Arnd
2
Gilmore, Audrey
2
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European journal of marketing : EJM
Journal of retailing and consumer services
1,934
Journal of business research : JBR
1,930
Intereconomics : review of European economic policy
1,366
Journal of common market studies : JCMS
988
International journal of consumer studies
759
International journal of hospitality management
731
Psychology & marketing
653
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Applied economics
532
Energy economics
430
Technological forecasting & social change : an international journal
425
Applied economics letters
410
Economic modelling
399
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
392
European economic review : EER
373
European research studies
363
Economics letters
359
The journal of brand management : an international journal
350
Food policy : economics planning and politics of food and agriculture
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
342
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
331
Tourism management : research, policies, practice
314
Journal of travel and tourism marketing
313
Journal of international consumer marketing
312
Journal of marketing management : MM
308
Journal of retailing
303
Cogent business & management
300
Journal of international money and finance
296
Journal of marketing communications
295
International journal of retail & distribution management
293
Journal of business ethics : JOBE
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
Marketing letters : a journal of research in marketing
289
Journal of fashion marketing and management
287
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
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ECONIS (ZBW)
356
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31
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
32
High-fit charitable initiatives increase hedonic consumption through guilt reduction
Baghi, Ilaria
;
Antonetti, Paolo
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2030-2053
Persistent link: https://www.econbiz.de/10011773817
Saved in:
33
How brand loyal shoppers respond to three different brand discontinuation scenarios
Hebblethwaite, Denisa
;
Parsons, Andrew G.
;
Spence, Mark T.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1918-1937
Persistent link: https://www.econbiz.de/10011773794
Saved in:
34
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
35
The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Hauff, Jeanette Carlsson
;
Nilsson, Jonas
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011661702
Saved in:
36
The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation
Roy, Rajat
;
Naidoo, Vik
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1353-1373
Persistent link: https://www.econbiz.de/10011725684
Saved in:
37
Luxury advertising and recognizable artworks : new insights on the "art infusion" effect
Peluso, Alessandro M.
;
Pino, Giovanni
;
Amatulli, Cesare
; …
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2192-2206
Persistent link: https://www.econbiz.de/10011773878
Saved in:
38
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
39
A memory theory perspective of consumer ethnocentrism and animosity
Lee, Richard
;
Lee, Kyung Tae
;
Li, Jianyao
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1266-1285
Persistent link: https://www.econbiz.de/10011725678
Saved in:
40
Message-related effects on consumer switching when the preferred product is out of stock
Ku, Hsuan-Hsuan
;
Kuo, Chien-Chih
;
Huang, Wan-Ting
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1091-1109
Persistent link: https://www.econbiz.de/10011708864
Saved in:
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