//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~person:"Coleman, Darren Andrew"
~person:"Rossiter, John R."
~person:"Whitelock, Jeryl"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Markenführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
3
Business-to-business marketing
3
2006-2007
1
Advertising effects
1
Beziehungsmarketing
1
Brand
1
Brand equity
1
Brand experiences
1
Brand identity
1
Brand image
1
Brand management
1
Branding
1
Brands
1
Business start-up
1
Communication media
1
Comparison
1
Customer analysis
1
Fragebogen
1
High technology
1
Hochtechnologie
1
Industrie
1
Key account management
1
Key-Account-Management
1
Kommunikationsmedien
1
Kundenanalyse
1
Learning organization
1
Lernende Organisation
1
Lieferantenmanagement
1
Longitudinal analysis
1
Längsschnittanalyse
1
Manufacturing industries
1
Markenartikel
1
Markenführung
1
Markenimage
1
Market leader
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Marktführer
1
Multimedia
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Case study
1
Fallstudie
1
Language
All
English
3
Author
All
Coleman, Darren Andrew
Rossiter, John R.
Whitelock, Jeryl
Baker, Brent L.
1
Barnes, James G.
1
Baumgarth, Carsten
1
Brown, Mark R.
1
Christodoulides, George
1
Danaher, Peter J.
1
Dant, Rajiv P.
1
Davies, Gary
1
De Chernatony, Leslie
1
Drennan, Judy
1
Florin, Juan M.
1
Folse, Judith Anne Garretson
1
Godbole, Mousumi Bose
1
Gottlieb, Udo R.
1
Grundström, Christina
1
Jönsson, Petter
1
McTavish, Ronald
1
Paulssen, Marcel
1
Perez, Lourdes
1
Pinnington, Bruce Douglas
1
Raggio, Randle D.
1
Roper, Stuart
1
Roulet, Raphael
1
Scanlon, Thomas J.
1
Smith, David
1
Taylor, Rob
1
Vidal, David
1
Walz, Anna M.
1
Weaven, Scott K.
1
Öberg, Christina
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
2
Learning about customers : managing B2B alliances between small technology startups and industry leaders
Perez, Lourdes
;
Whitelock, Jeryl
;
Florin, Juan M.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 431-462
Persistent link: https://www.econbiz.de/10009733025
Saved in:
3
Comparing perceptions of marketing communication channels
Danaher, Peter J.
;
Rossiter, John R.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 6-42
Persistent link: https://www.econbiz.de/10009007637
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->