//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~subject:"Advertising"
~subject:"Fernsehwerbung"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Advertising effects"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Fernsehwerbung
Markenführung
Advertising effects
69
Werbewirkung
69
Werbung
33
Consumer behaviour
32
Konsumentenverhalten
32
Brand image
13
Markenimage
13
Internet marketing
11
Online-Marketing
11
Brand management
8
Marketing management
7
Marketingmanagement
7
Sponsoring
7
Sponsorship
7
Emotion
6
Viral marketing
6
Virales Marketing
6
Product Placement
5
Product placement
5
Celebrity endorsement
4
Celebrity-Werbung
4
Cognition
4
Comparison
4
Frauen
4
Kognition
4
Print advertising
4
Printwerbung
4
Target group
4
Television advertising
4
Vergleich
4
Women
4
Zielgruppe
4
Advertising effectiveness
3
Beziehungsmarketing
3
Brand
3
Children
3
Fernsehen
3
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Article
41
Type of publication (narrower categories)
All
Article in journal
41
Aufsatz in Zeitschrift
41
Language
All
English
41
Author
All
Dahlén, Micael
3
Cauberghe, Veroline
2
Hartnett, Nicole
2
Romaniuk, Jenni
2
Spotts, Harlan E.
2
Weinberger, Marc G.
2
Armstrong, Jon Scott
1
Aspara, Jaakko
1
Astous, Alain d'
1
Balabanis, George
1
Baxter, Stacey
1
Beal, Virginia
1
Becirovic, Ilda
1
Best, Sabine
1
Brace-Govan, Jan
1
Buijzen, Moniek
1
Carrillat, François A.
1
Chakravarti, Amitav
1
Chen, Junsong
1
Cherrier, Helene
1
Choi, Nak Hwan
1
Confos, Nicolla
1
Cornelis, Erlinde
1
Davis, Teresa
1
Dawes, John G.
1
De Jans, Steffi
1
Diamantopoulos, Adamantios
1
Dou, Wenyu
1
Du, Rui
1
Dunne, Áine
1
Fuchs, Christoph
1
Gazley, Aaron
1
Graefe, Andreas
1
Green, Kesten C.
1
Grohmann, Bianca
1
Gurrieri, Lauren
1
Guèvremont, Amélie
1
Ha, Kyoungnam
1
Hansen, Håvard
1
Hellén, Katarina
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
International journal of advertising : the review of marketing communications
166
International journal of advertising : the quarterly review of marketing communications
147
Journal of business research : JBR
135
Journal of marketing communications
134
Journal of advertising research
133
Journal of advertising : official publication of the American Academy of Advertising
130
Journal of promotion management : JPM
74
Journal of promotion management : innovations in planning and applied research
62
Psychology & marketing
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
International journal of internet marketing and advertising : IJIMA
47
Journal of retailing and consumer services
46
Journal of current issues and research in advertising : JCIRA
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
The journal of product & brand management
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of marketing research : JMR
32
Health marketing quarterly
31
Marketing letters : a journal of research in marketing
30
SpringerLink / Bücher
30
Journal of current issues and research in advertising
27
Journal of marketing
27
Journal of global marketing
26
The journal of brand management : an international journal
26
Young consumers : insight and ideas for responsible marketers
26
Marketing : ZFP ; journal of research and management
25
The journal of consumer marketing
23
Asia Pacific journal of marketing and logistics
22
Journal of international consumer marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Marketing intelligence & planning
20
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of the Academy of Marketing Science
19
International journal of hospitality management
18
Journal of marketing research
18
International journal of consumer studies
17
Quantitative marketing and economics : QME
17
International journal of sports marketing & sponsorship
16
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
10
of
41
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
3
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
4
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
5
The impact of emotional arousal levels and valence on product evaluations : from regulatory goal perspective
Choi, Nak Hwan
;
Jung, Jae Min
;
Oyunbileg, Tamir
;
Yang, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 78-99
Persistent link: https://www.econbiz.de/10011453244
Saved in:
6
Generalisability of advertising persuasion principles
Sharp, Byron
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 301-305
Persistent link: https://www.econbiz.de/10011453370
Saved in:
7
Predicting advertising execution effectiveness : scale development and validation
Woodside, Arch G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 306-311
Persistent link: https://www.econbiz.de/10011453377
Saved in:
8
Predicting what? : the strengths and limitations of a test of persuasive advertising principles
Wright, Malcolm J.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 312-316
Persistent link: https://www.econbiz.de/10011453393
Saved in:
9
Persuasion Principles Index : ready for pretesting advertisements
Green, Kesten C.
;
Armstrong, Jon Scott
;
Du, Rui
; …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 317-326
Persistent link: https://www.econbiz.de/10011453396
Saved in:
10
Listerine - for the bridesmaid who's never a bride : disparaging humour increases brand attitude and recall among the powerless
Newton, Joshua D.
;
Wong, Jimmy
;
Newton, Fiona Joy
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1137-1158
Persistent link: https://www.econbiz.de/10011608881
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->