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~isPartOf:"European journal of marketing : EJM"
~subject:"Beziehungsmarketing"
~subject:"Customer satisfaction"
~subject:"Markenführung"
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Beziehungsmarketing
Customer satisfaction
Markenführung
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Brand image
74
Markenimage
74
Relationship marketing
50
Brand
45
Markenartikel
45
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
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Marketingmanagement
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Werbung
23
Dienstleistungsqualität
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Service quality
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Viral marketing
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Virales Marketing
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Großbritannien
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Personality psychology
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Persönlichkeitspsychologie
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Social web
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Grohmann, Bianca
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Roper, Stuart
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Balaji, M. S.
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Buil, Isabel
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Dagger, Tracey S.
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De Chernatony, Leslie
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Melewar, T. C.
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Mitchell, Vincent-Wayne
2
O'Cass, Aron
2
Palmeira, Mauricio
2
Paulssen, Marcel
2
Presi, Caterina
2
Roulet, Raphael
2
Schroeder, Jonathan E.
2
Sok, Phyra
2
Tseng, Timmy H.
2
Vlachos, Pavlos A.
2
Woisetschläger, David
2
Allen, Douglas E.
1
Alpert, Frank
1
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European journal of marketing : EJM
Journal of retailing and consumer services
717
Journal of business research : JBR
666
The journal of product & brand management
297
International journal of hospitality management
289
The journal of brand management : an international journal
275
The journal of services marketing
163
Psychology & marketing
162
Asia Pacific journal of marketing and logistics
148
Journal of hospitality marketing & management
129
Journal of travel and tourism marketing
126
Cogent business & management
125
International journal of contemporary hospitality management
125
Journal of the Academy of Marketing Science
121
Marketing intelligence & planning
102
Journal of strategic marketing
101
The service industries journal
97
Journal of retailing
96
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
SpringerLink / Bücher
95
Journal of marketing
90
Journal of marketing communications
89
Tourism management : research, policies, practice
88
International journal of retail & distribution management
87
International journal of consumer studies
81
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
80
The international review of retail, distribution and consumer research
80
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
79
Marketing letters : a journal of research in marketing
79
Services marketing quarterly
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
74
Journal of international consumer marketing
74
International journal of internet marketing and advertising : IJIMA
73
Journal of marketing management : MM
73
Industrial marketing management : the international journal for industrial and high-tech firms
71
Journal of service management
70
International journal of electronic marketing and retailing : IJEMR
69
Journal of promotion management : innovations in planning and applied research
69
International journal of retail and distribution management
68
The journal of consumer marketing
66
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ECONIS (ZBW)
131
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1
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
2
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
3
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
4
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
5
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
6
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
7
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
8
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
9
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
10
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
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