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~isPartOf:"European journal of marketing : EJM"
~subject:"Beziehungsmarketing"
~subject:"Viral marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Viral marketing
Virales Marketing
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
23
Werbung
23
Dienstleistungsqualität
22
Service quality
22
Großbritannien
19
Personality psychology
19
Persönlichkeitspsychologie
19
United Kingdom
19
Internet marketing
16
Online-Marketing
15
Social Web
15
Social web
15
Theorie
15
Theory
15
Preismanagement
14
Pricing strategy
14
USA
14
United States
14
Beschwerdemanagement
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English
66
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Balaji, M. S.
2
Buil, Isabel
2
Dagger, Tracey S.
2
De Chernatony, Leslie
2
He, Hongwei
2
Paulssen, Marcel
2
Roulet, Raphael
2
Vlachos, Pavlos A.
2
Wallace, Elaine
2
Abosag, Ibrahim
1
Agrawal, Richa
1
Ahn, Jae-Hyeon
1
Ahrens, Jan
1
Andrews, Lynda
1
Anker, Thomas Boysen
1
Ashkanasy, Neal M.
1
Aurier, Philippe
1
Babakus, Emin
1
Bell, John E.
1
Berezan, Orie
1
Bijmolt, Tammo H. A.
1
Birgelen, Marcel van
1
Bridger, Emma K.
1
Bruhn, Manfred
1
Burmann, Christoph
1
Butaney, Gul T.
1
Chatzipanagiotou, Kalliopi C.
1
Chen, Hua-ning
1
Chen, Junsong
1
Chiu, Hung-chang
1
Choi, Beom Joon
1
Choi, Beom-jin
1
Choi, Jin Nam
1
Colliander, Jonas
1
Confos, Nicolla
1
Coussement, Kristof
1
Coyle, James R.
1
Davis, Teresa
1
Delgado-Ballester, Elena
1
Ding, Cherng G.
1
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European journal of marketing : EJM
Journal of retailing and consumer services
520
Journal of business research : JBR
462
International journal of hospitality management
220
The journal of services marketing
130
The journal of product & brand management
113
Psychology & marketing
103
Journal of the Academy of Marketing Science
95
Cogent business & management
92
Journal of hospitality marketing & management
90
The journal of brand management : an international journal
90
International journal of contemporary hospitality management
89
Journal of travel and tourism marketing
88
Asia Pacific journal of marketing and logistics
82
International journal of internet marketing and advertising : IJIMA
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of retailing
77
Journal of strategic marketing
75
Tourism management : research, policies, practice
74
Journal of marketing
72
The service industries journal
71
Marketing intelligence & planning
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
International journal of electronic marketing and retailing : IJEMR
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
The international review of retail, distribution and consumer research
62
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
61
Journal of service management
61
Industrial marketing management : the international journal for industrial and high-tech firms
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Journal of marketing communications
58
Services marketing quarterly
58
Journal of service research : JSR
54
SpringerLink / Bücher
54
International journal of retail & distribution management
50
Journal of internet commerce
50
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
50
Journal of promotion management : innovations in planning and applied research
49
International journal of consumer studies
48
International journal of retail and distribution management
48
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ECONIS (ZBW)
66
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1
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
2
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
5
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
6
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
7
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
8
The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation
Roy, Rajat
;
Naidoo, Vik
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1353-1373
Persistent link: https://www.econbiz.de/10011725684
Saved in:
9
Flocking together : benefits and costs of small group consumption community participation
Agrawal, Richa
;
Ramachandran, Giridhar
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1713-1738
Persistent link: https://www.econbiz.de/10011755487
Saved in:
10
The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth : empirical evidence from China
Wu, Ruijuan
;
Wang, Cheng Lu
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1799-1816
Persistent link: https://www.econbiz.de/10011773727
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