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~isPartOf:"European journal of marketing : EJM"
~subject:"Brand orientation"
~subject:"Branding"
~subject:"Internet marketing"
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Search: subject_exact:"Markenprodukt"
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Brand orientation
Branding
Internet marketing
Brand
68
Markenartikel
68
Brand management
56
Markenführung
56
Consumer behaviour
45
Konsumentenverhalten
45
Brand image
43
Markenimage
43
Beziehungsmarketing
13
Relationship marketing
13
Brand equity
10
Marketing management
10
Marketingmanagement
10
Brand loyalty
9
Markentreue
6
Brand architecture
5
Handelsmarke
5
Store brand
5
Brands
4
Einzelhandel
4
Innovation
4
Markenarchitektur
4
Market share
4
Marktanteil
4
Retail trade
4
Advertising effects
3
Brand awareness
3
Brand names
3
Cognition
3
Corporate branding
3
Erfolgsfaktor
3
Gender
3
Geschlecht
3
International marketing
3
Internationales Marketing
3
Kognition
3
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English
13
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Lee, Wai Jin
2
O'Cass, Aron
2
Roper, Stuart
2
Round, Griff
2
Sok, Phyra
2
Bruhn, Manfred
1
Burt, Steven
1
Canniford, Robin
1
Christodoulides, George
1
Coleman, Darren Andrew
1
Collins, Alan M.
1
Confos, Nicolla
1
Cronin, James Martin
1
Davis, Teresa
1
De Chernatony, Leslie
1
Fritz, Kristine
1
George, Richard J.
1
Helm, Sabrina Verena
1
Huang, Yen-tsung
1
Kleppe, Ingeborg Astrid
1
Maehle, Natalia
1
Mishra, Anubha
1
Presi, Caterina
1
Renk, Uwe
1
Rokka, Joonas
1
Schoenmueller, Verena
1
Sharma, Piyush
1
St. Davčik, Nebojša
1
Tsai, Ya-ting
1
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European journal of marketing : EJM
Journal of business research : JBR
46
The journal of product & brand management
29
The journal of brand management : an international journal
24
Journal of retailing and consumer services
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing intelligence & planning
10
European journal of marketing
9
International journal of internet marketing and advertising : IJIMA
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing communications
8
Business horizons
6
International journal of hospitality management
6
Journal of fashion marketing and management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
5
International journal of electronic marketing and retailing : IJEMR
5
Marketing letters : a journal of research in marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of contemporary hospitality management
4
Journal of promotion management : JPM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
Qualitative market research : an international journal
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Cogent business & management
3
Critical explorations
3
Global business review
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of market research
3
Journal of advertising research
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global marketing
3
Journal of strategic marketing
3
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ECONIS (ZBW)
13
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date (oldest first)
1
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
2
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
3
When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
Saved in:
4
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
5
Heterotopian selfies : how social media destabilizes brand assemblages
Rokka, Joonas
;
Canniford, Robin
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1789-1813
Persistent link: https://www.econbiz.de/10011617013
Saved in:
6
Brand selfies : consumer experiences and marketplace conversations
Presi, Caterina
;
Maehle, Natalia
;
Kleppe, Ingeborg Astrid
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1814-1834
Persistent link: https://www.econbiz.de/10011617026
Saved in:
7
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
8
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
9
Untangling the brand name from the branded entity : the conceptualisation and value of the established brand name
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1941-1960
Persistent link: https://www.econbiz.de/10011449376
Saved in:
10
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
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