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~isPartOf:"European journal of marketing : EJM"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~subject:"Strategisches Management"
~subject:"Werbung"
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Consumer behaviour
Firm performance
Strategisches Management
Werbung
Marketing management
129
Marketingmanagement
129
Konsumentenverhalten
23
Marketing
22
Brand management
21
Markenführung
21
Beziehungsmarketing
17
Relationship marketing
17
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15
Markenimage
15
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Brand architecture
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International marketing
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Internationales Marketing
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O'Cass, Aron
3
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Lee, Wai Jin
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Sok, Phyra
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Agic, Emir
1
Agnihotri, Raj
1
Balmer, John M. T.
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1
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1
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European journal of marketing : EJM
Journal of business research : JBR
146
Industrial marketing management : the international journal for industrial and high-tech firms
77
Journal of strategic marketing
68
Journal of retailing and consumer services
55
Journal of marketing communications
46
SpringerLink / Bücher
44
Journal of the Academy of Marketing Science
41
The journal of business & industrial marketing
38
Journal of marketing
35
Journal of marketing management : MM
34
Marketing intelligence & planning
31
Cogent business & management
28
The journal of product & brand management
28
The journal of brand management : an international journal
27
Asia Pacific journal of marketing and logistics
25
Business horizons
24
International marketing review
24
Springer eBook Collection
24
Journal of retailing
22
Psychology & marketing
22
Journal of Islamic marketing : JIMA
21
The marketing review
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
International journal of internet marketing and advertising : IJIMA
19
The journal of consumer marketing
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Gabler Edition Wissenschaft
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Europäische Hochschulschriften / 5
15
International journal of hospitality management
15
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of marketing theory and practice
15
Marketing letters : a journal of research in marketing
15
International entrepreneurship and management journal
14
International journal of advertising : the review of marketing communications
14
International journal of business and globalisation : IJBG
14
International journal of retail & distribution management
14
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ECONIS (ZBW)
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1
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
4
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
5
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
6
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
7
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
8
Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close
;
Hampel, Stefan
;
Kang, Mihuyn
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
Saved in:
9
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
10
Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio
;
Pontes, Nicolas
;
Thomas, Dominic
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
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