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~isPartOf:"European journal of marketing : EJM"
~subject:"Consumer behaviour"
~subject:"USA"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Consumer behaviour
USA
Advertising effects
69
Werbewirkung
69
Advertising
34
Werbung
33
Konsumentenverhalten
32
Brand image
13
Markenimage
13
Internet marketing
11
Online-Marketing
11
Brand management
8
Markenführung
8
Marketing management
7
Marketingmanagement
7
Sponsoring
7
Sponsorship
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Emotion
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Viral marketing
6
Virales Marketing
6
Product Placement
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Product placement
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4
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Cognition
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Comparison
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Fernsehwerbung
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Kognition
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Print advertising
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Printwerbung
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Television advertising
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Zielgruppe
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Advertising effectiveness
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Cauberghe, Veroline
2
Dahlén, Micael
2
Plakoyiannaki, Emmanuella
2
Albinsson, Pia A.
1
Aspara, Jaakko
1
Balabanis, George
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Dou, Wenyu
1
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1
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1
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1
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1
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1
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1
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European journal of marketing : EJM
Journal of marketing communications
139
Journal of business research : JBR
137
International journal of advertising : the review of marketing communications
127
Journal of advertising research
107
International journal of advertising : the quarterly review of marketing communications
102
Journal of advertising : official publication of the American Academy of Advertising
85
Psychology & marketing
71
Journal of promotion management : JPM
69
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
68
International journal of internet marketing and advertising : IJIMA
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
39
Journal of current issues and research in advertising : JCIRA
36
The journal of product & brand management
33
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
The journal of consumer marketing
29
Asia Pacific journal of marketing and logistics
28
Journal of marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
International journal of hospitality management
25
The journal of brand management : an international journal
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of current issues and research in advertising
23
Journal of international consumer marketing
23
Marketing intelligence & planning
23
Marketing : ZFP ; journal of research and management
22
Journal of consumer behaviour : an international research review
21
European journal of marketing
20
Young consumers : insight and ideas for responsible marketers
20
Journal of global marketing
19
International journal of pharmaceutical and healthcare marketing : IJPHM
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
International journal of consumer studies
16
International journal of sports marketing & sponsorship
16
Journal of consumer marketing
16
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ECONIS (ZBW)
34
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1
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
3
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
4
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
5
The impact of emotional arousal levels and valence on product evaluations : from regulatory goal perspective
Choi, Nak Hwan
;
Jung, Jae Min
;
Oyunbileg, Tamir
;
Yang, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 78-99
Persistent link: https://www.econbiz.de/10011453244
Saved in:
6
Predicting advertising execution effectiveness : scale development and validation
Woodside, Arch G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 306-311
Persistent link: https://www.econbiz.de/10011453377
Saved in:
7
Predicting what? : the strengths and limitations of a test of persuasive advertising principles
Wright, Malcolm J.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 312-316
Persistent link: https://www.econbiz.de/10011453393
Saved in:
8
Listerine - for the bridesmaid who's never a bride : disparaging humour increases brand attitude and recall among the powerless
Newton, Joshua D.
;
Wong, Jimmy
;
Newton, Fiona Joy
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1137-1158
Persistent link: https://www.econbiz.de/10011608881
Saved in:
9
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
10
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
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