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~isPartOf:"European journal of marketing : EJM"
~subject:"Consumer behaviour"
~subject:"Value creation"
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Consumer behaviour
Value creation
Customer value
9
Kundenwert
9
Konsumentenverhalten
5
Beziehungsmarketing
4
Relationship marketing
4
Betriebliche Wertschöpfung
3
Dienstleistungsmarketing
2
Marketing management
2
Marketingmanagement
2
Services marketing
2
Structural equation model
2
Strukturgleichungsmodell
2
Artificial neural network
1
Bank
1
Brand
1
Brand attachment
1
Brand commitment
1
Brand gratitude
1
Brand image
1
Brand management
1
Communities
1
Consumer value
1
Consumer-dominant logic
1
Cost management
1
Customer integration
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Customer lifetime value
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1
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1
Direktmarketing
1
Engagement regime
1
Europa
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1
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1
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1
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1
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2
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English
7
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Andrews, Lynda
2
Anker, Thomas Boysen
1
Cova, Bernard
1
Drennan, Judy
1
Françoise, Simon
1
Golik Klanac, Nataša
1
Grönroos, Christian
1
López Sánchez, José Ángel
1
Moutinho, Luiz
1
Pace, Stefano
1
Persson, Andreas
1
Russell-Bennett, Rebekah
1
Santos Vijande, María Leticia
1
Skålén, Per
1
Sparks, Leigh
1
Trespalacios Gutiérrez, Juan Antonio
1
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European journal of marketing : EJM
Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of retailing and consumer services
43
International journal of hospitality management
20
The journal of business & industrial marketing
16
The service industries journal
15
The journal of services marketing
14
Journal of service management
13
Marketing theory
13
International journal of contemporary hospitality management
12
Journal of the Academy of Marketing Science
11
Technological forecasting & social change : an international journal
11
The journal of product & brand management
11
Tourism management : research, policies, practice
11
Cogent business & management
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Service business
9
Business horizons
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of service research : JSR
8
Journal of strategic marketing
8
Journal of service theory and practice : JSTP
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
International journal of services and operations management
6
Journal of business economics and management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of hospitality and tourism insights
6
Journal of marketing analytics : JMA
6
Journal of revenue and pricing management
6
Asia Pacific journal of marketing and logistics
5
Australasian marketing journal
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of consumer studies
5
Journal of customer behaviour
5
Journal of marketing
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of service research
5
Journal of travel and tourism marketing
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ECONIS (ZBW)
7
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1
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
2
Firm-brand community value co-creation as alignment of practices
Skålén, Per
;
Pace, Stefano
;
Cova, Bernard
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 596-620
Persistent link: https://www.econbiz.de/10011309580
Saved in:
3
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
4
Profitable customer management : reducing costs by influencing customer behaviour
Persson, Andreas
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 857-876
Persistent link: https://www.econbiz.de/10009763967
Saved in:
5
Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda
;
Drennan, Judy
;
Russell-Bennett, Rebekah
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 357-386
Persistent link: https://www.econbiz.de/10009535019
Saved in:
6
Types of linkages between service characteristics and customer consequences
Golik Klanac, Nataša
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 313-330
Persistent link: https://www.econbiz.de/10009535031
Saved in:
7
Organisational learning and value creation in business markets
López Sánchez, José Ángel
;
Santos Vijande, María …
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1612-1641
Persistent link: https://www.econbiz.de/10008773210
Saved in:
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