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~isPartOf:"European journal of marketing : EJM"
~subject:"Consumer credit"
~subject:"Dienstleistungsqualität"
~subject:"Social web"
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Consumer credit
Dienstleistungsqualität
Social web
Consumer behaviour
347
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
23
Werbung
23
Service quality
22
Viral marketing
21
Virales Marketing
21
Großbritannien
19
Personality psychology
19
Persönlichkeitspsychologie
19
United Kingdom
19
Internet marketing
16
Online-Marketing
15
Social Web
15
Theorie
15
Theory
15
Preismanagement
14
Pricing strategy
14
USA
14
United States
14
Beschwerdemanagement
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English
36
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Balaji, M. S.
2
Dagger, Tracey S.
2
Presi, Caterina
2
Agrawal, Richa
1
Allen, Douglas E.
1
Antonetti, Paolo
1
Babakus, Emin
1
Brown, Mark R.
1
Buil, Isabel
1
Butaney, Gul T.
1
Camiciottoli, Belinda Crawford
1
Campbell, Colin
1
Canniford, Robin
1
Chiu, Hung-chang
1
Choi, Beom Joon
1
Choi, Beom-jin
1
Choi, Jin Nam
1
Colliander, Jonas
1
Dagger, Tracey
1
Dant, Rajiv P.
1
De Chernatony, Leslie
1
Ding, Ying
1
Drennan, Judy
1
Dunne, Áine
1
Ferraro, Carla
1
Frambach, Rudolf T.
1
Gleiberman, Aaron M.
1
Gong, Taeshik
1
Gottlieb, Udo R.
1
Grace, Debra
1
Guercini, Simone
1
Haase, Knut
1
Hanks, Lydia
1
Hartmans, Susanna
1
Hiesh, Yi-ching
1
Hill, Sally Rao
1
Holmqvist, Jonas
1
Hsioa, Yi-ting
1
Iglesias Argu͏̈elles, Víctor
1
Jang, Soo Cheong Shawn
1
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European journal of marketing : EJM
Journal of retailing and consumer services
394
Journal of business research : JBR
307
International journal of hospitality management
221
The journal of services marketing
121
International journal of internet marketing and advertising : IJIMA
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
96
International journal of contemporary hospitality management
96
Journal of hospitality marketing & management
96
Journal of travel and tourism marketing
91
Cogent business & management
82
Technological forecasting & social change : an international journal
77
The service industries journal
69
Services marketing quarterly
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Psychology & marketing
64
Journal of internet commerce
63
The journal of product & brand management
60
International journal of electronic marketing and retailing : IJEMR
59
Asia Pacific journal of marketing and logistics
57
Tourism management : research, policies, practice
56
International journal of consumer studies
51
Journal of marketing communications
51
Journal of promotion management : innovations in planning and applied research
50
Journal of service research : JSR
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Service business
48
Journal of the Academy of Marketing Science
46
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
45
Journal of service management
44
International journal of advertising : the review of marketing communications
43
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
43
International journal of business information systems : IJBIS
42
Federal Reserve Bulletin
41
Journal of electronic commerce research : JECR
41
Journal of marketing
40
Journal of strategic marketing
40
Marketing intelligence & planning
40
The journal of brand management : an international journal
39
Electronic commerce research
38
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ECONIS (ZBW)
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1
Insight into the motivation of selfie postings : impression management and self-esteem
Pounders, Kathrynn
;
Kowalczyk, Christine M.
;
Stowers, …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1879-1892
Persistent link: https://www.econbiz.de/10011618004
Saved in:
2
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
3
Flocking together : benefits and costs of small group consumption community participation
Agrawal, Richa
;
Ramachandran, Giridhar
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1713-1738
Persistent link: https://www.econbiz.de/10011755487
Saved in:
4
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
Saved in:
5
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Saved in:
6
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
7
When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
Saved in:
8
Effects of task complexity on creative customer behavior
Gong, Taeshik
;
Choi, Jin Nam
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1003-1023
Persistent link: https://www.econbiz.de/10011529748
Saved in:
9
Consumer anger: a label in search of meaning
Antonetti, Paolo
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1602-1628
Persistent link: https://www.econbiz.de/10011616837
Saved in:
10
The selfie phenomenon : consumer identities in the social media marketplace
Kedzior, Richard
;
Allen, Douglas E.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
Saved in:
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