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~isPartOf:"European journal of marketing : EJM"
~subject:"Corporate social responsibility"
~subject:"Firmenimage"
~subject:"Strategisches Management"
~subject:"Unternehmenskultur"
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European journal of marketing : EJM
Corporate communications : an international journal
107
Journal of business ethics : JOBE
65
Journal of business research : JBR
44
Journal of communication management : an international journal
40
Corporate social responsibility and environmental management
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Corporate reputation review : an international journal
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SpringerLink / Bücher
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
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Management communication quarterly : an international journal
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Journal of business strategy
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Journal of communication management
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International journal of business communication : IJBC : a publication of the Association for Business Communication
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Journal of business ethics : JBE
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CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
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Communicating corporate social responsibility : perspectives and practice
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Public Relations : ein Handbuch
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Accounting forum : advancing the interdisciplinary and global connection of accounting research
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Corporate reputation review
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Corporate social responsibility in the digital age
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Harvard-Business-Manager : das Wissen der Besten
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Journal of promotion management : JPM
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Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
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ECONIS (ZBW)
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1
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
2
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
3
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
4
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
5
Publicity and advertising : what matter most for sales?
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
Saved in:
6
Corporate brands and identity : developing stronger theory and a call for shifting the debate
Cornelissen, Joep
;
Christensen, Lars Thøger
;
Kinuthia, …
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1093-1102
Persistent link: https://www.econbiz.de/10009572836
Saved in:
7
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T.
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
Saved in:
8
Corporate identity as an enabler and constraint on the pursuit of corporate objectives
Leitch, Shirley
;
Davenport, Sally
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1501-1520
Persistent link: https://www.econbiz.de/10009378598
Saved in:
9
Corporate marketing in the stock market : the impact of company identification on individuals' investment behaviour
Aspara, Jaakko
;
Tikkanen, Henrikki
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1446-1469
Persistent link: https://www.econbiz.de/10009378623
Saved in:
10
Building corporate reputation with stakeholders : exploring the role of message ambiguity for social marketers
Dickinson-Delaporte, Sonio
;
Beverland, Michael
; …
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1856-1874
Persistent link: https://www.econbiz.de/10008773199
Saved in:
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