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~isPartOf:"European journal of marketing : EJM"
~subject:"Firm performance"
~subject:"SME"
~subject:"Werbung"
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Search: subject_exact:"Marketing mix"
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Firm performance
SME
Werbung
Marketing management
129
Marketingmanagement
129
Consumer behaviour
23
Konsumentenverhalten
23
Marketing
22
Brand management
21
Markenführung
21
Beziehungsmarketing
17
Relationship marketing
17
Brand image
15
Markenimage
15
Corporate reputation
11
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11
Strategic management
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Strategisches Management
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Großbritannien
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Markenartikel
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Unternehmenserfolg
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Corporate culture
9
Integrated marketing communications
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Unternehmenskultur
9
Advertising
8
Communication
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Kommunikation
8
Advertising effects
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Brand architecture
7
International marketing
7
Internationales Marketing
7
KMU
7
Marketing communications
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Gilmore, Audrey
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Cheng, Ranis
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Donnell, Lisa Victoria
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Kim, Jae-Eun
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Kim, Jungkeun
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Ko, Wai Wai
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Laforet, Sylvie
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Laurie, Sally
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Liu, Gordon
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European journal of marketing : EJM
Journal of business research : JBR
73
Industrial marketing management : the international journal for industrial and high-tech firms
53
Journal of strategic marketing
44
The journal of business & industrial marketing
23
Journal of marketing communications
18
Cogent business & management
17
International marketing review
17
Marketing intelligence & planning
17
International entrepreneurship and management journal
15
International business review : the official journal of the European International Business Academy
14
Journal of research in marketing and entrepreneurship
14
International journal of entrepreneurship and small business
13
Journal of marketing management : MM
13
Journal of the Academy of Marketing Science
13
The marketing review
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of global marketing
11
International journal of economic perspectives : IJEP
10
Journal of international marketing
10
Journal of marketing
10
Journal of retailing and consumer services
10
Journal of small business and enterprise development
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
SpringerLink / Bücher
10
Asia Pacific journal of marketing and logistics
9
International journal of hospitality management
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
Australasian marketing journal
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Journal of advertising research
8
Journal of business ethics : JOBE
8
Journal of small business strategy
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of brand management : an international journal
8
International business and economics research journal
7
International journal of advertising : the review of marketing communications
7
International journal of innovation management
7
Journal of Islamic marketing : JIMA
7
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ECONIS (ZBW)
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1
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
2
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
3
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
4
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
5
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
6
Strategic marketing patterns and performance implications
Agic, Emir
;
Cinjarevic, Merima
;
Kurtovic, Emir
; …
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2216-2248
Persistent link: https://www.econbiz.de/10011629383
Saved in:
7
Development and impact of strategic marketing : a longitudinal study in a Nordic country from 2008 to 2014
Frösén, Johanna
;
Tikkanen, Henrikki
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2269-2294
Persistent link: https://www.econbiz.de/10011629391
Saved in:
8
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
9
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
10
Publicity and advertising : what matter most for sales?
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
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