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~isPartOf:"European journal of marketing : EJM"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Search: subject_exact:"Brand equity"
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Konsumentenverhalten
Brand equity
14
Brand image
14
Markenimage
14
Brand management
12
Markenführung
12
Brand
10
Markenartikel
10
Consumer behaviour
8
Beziehungsmarketing
5
Relationship marketing
5
Brand identity
3
Branding
3
Brand loyalty
2
Brand names
2
Brands
2
Customer satisfaction
2
Kundenzufriedenheit
2
Markenwert
2
Product quality
2
Produktqualität
2
Viral marketing
2
Virales Marketing
2
Word of mouth
2
Aktienmarkt
1
Appraisal theory of emotion
1
B-to-B-Marketing
1
Brand attachment
1
Brand awareness
1
Brand design
1
Brand experience
1
Brand experiences
1
Brand gender
1
Brand innovativeness
1
Brand personality
1
Brand switching
1
Brand-equity
1
Business-to-business marketing
1
Buying motivations
1
Börsenkurs
1
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Article
8
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Aufsatz in Zeitschrift
Reprint
Systematic review
Article in journal
8
Language
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English
8
Author
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Birgelen, Marcel van
1
Dant, Rajiv P.
1
Delgado-Ballester, Elena
1
Ding, Cherng G.
1
Fernandez Sabiote, Estela
1
French, Alan
1
Gleiberman, Aaron M.
1
Grohmann, Bianca
1
Herrmann, Andreas
1
Horváth, Csilla
1
Joen, Hyo-jin Jean
1
Landwehr, Jan Rüdiger
1
Lieven, Theo
1
Pappu, Ravi
1
Popkowski Leszczyc, Peter T. L.
1
Qiu, Chun
1
Quester, Pascale G.
1
Smith, Gareth
1
Tilburg, Miriam van
1
Tseng, Timmy H.
1
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European journal of marketing : EJM
Journal of business research : JBR
28
The journal of brand management : an international journal
15
Journal of retailing and consumer services
12
International journal of hospitality management
10
The journal of product & brand management
10
Cogent business & management
8
Asia Pacific journal of marketing and logistics
6
International marketing review
6
Journal of marketing
6
International journal of consumer studies
5
Journal of air transport management
5
Journal of strategic marketing
5
AMS review : official publication of the Academy of Marketing Science
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of the Academy of Marketing Science
4
Marketing i menedžment innovacij : m&mi
4
Marketing intelligence & planning
4
The international review of retail, distribution and consumer research
4
Asian Academy of Management journal : AAMJ
3
European research studies
3
Global business review
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sports marketing & sponsorship
3
Journal for global business advancement : JGBA
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of business ethics : JOBE
3
Journal of euromarketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Technological forecasting & social change : an international journal
3
The marketing review
3
Vision : the journal of business perspective
3
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ECONIS (ZBW)
8
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8
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8
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date (oldest first)
1
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
2
Send-for-review decisions, brand equity, and pricing
Qiu, Chun
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10011453291
Saved in:
3
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
4
The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla
;
Birgelen, Marcel van
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10010519644
Saved in:
5
On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
Saved in:
6
Brand experimental value versus brand functional value : which matters more for the brand?
Delgado-Ballester, Elena
;
Fernandez Sabiote, Estela
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1857-1879
Persistent link: https://www.econbiz.de/10011449327
Saved in:
7
National versus local brands : examining the influences of credence and experience services on customer perceptions of quality in a franchise context
Joen, Hyo-jin Jean
;
Dant, Rajiv P.
;
Gleiberman, Aaron M.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1511-1535
Persistent link: https://www.econbiz.de/10010415544
Saved in:
8
Measuring brand association strength : a consumer based brand equity approach
French, Alan
;
Smith, Gareth
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1356-1367
Persistent link: https://www.econbiz.de/10009787159
Saved in:
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