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Search: subject:"culture"
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Corporate culture
23
Unternehmenskultur
23
Consumer behaviour
12
Konsumentenverhalten
12
Marketing management
12
Marketingmanagement
12
Brand architecture
11
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Balmer, John M. T.
5
Balmern, John M. T.
2
Lee, Richard
2
Abratt, Russell
1
Agic, Emir
1
Andrews, J. Craig
1
Anisimova, Tatiana
1
Ashkanasy, Neal M.
1
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Cornelissen, Joep
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Dobscha, Susan
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Fine, Gary Alan
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1
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1
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1
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1
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European journal of marketing : EJM
Journal of business research : JBR
299
Journal of business ethics : JOBE
269
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
125
Journal of cultural economics
105
The international journal of human resource management
105
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
90
Harvard-Business-Manager : das Wissen der Besten
89
Journal of economic behavior & organization : JEBO
84
Journal of world business : JWB
84
Harvard business review : HBR
75
International business review : the official journal of the European International Business Academy
74
International journal of hospitality management
74
Cross cultural management : an international journal
69
Tourism management : research, policies, practice
69
Cogent business & management
67
Journal of organizational change management
67
Human relations
65
International journal of cross cultural management : CCM
65
Journal of international consumer marketing
65
European journal of international management : EJIM
60
Business horizons
59
Journal of global marketing
54
Journal of management inquiry
53
Management international review : mir ; journal of international business
53
Corporate communications : an international journal
52
International journal of organizational analysis
51
Asia Pacific business review
50
Journal of knowledge management
48
The journal of brand management : an international journal
48
Journal of East European management studies : JEEMS
47
European research studies
46
Industrial marketing management : the international journal for industrial and high-tech firms
46
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
46
Technological forecasting & social change : an international journal
46
Journal of international marketing
45
International journal of Indian culture and business management
44
Leadership & organization development journal
44
International journal of business and globalisation : IJBG
43
International marketing review
43
Journal of international management
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ECONIS (ZBW)
42
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1
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
2
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
3
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
4
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
5
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
6
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
7
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
8
The relative impact of
culture
, strategic orientation and capability on new service development performance
Storey, Chris
;
Hughes, Matthew
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 833-856
Persistent link: https://www.econbiz.de/10009763971
Saved in:
9
A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
10
Corporate brands and identity : developing stronger theory and a call for shifting the debate
Cornelissen, Joep
;
Christensen, Lars Thøger
;
Kinuthia, …
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1093-1102
Persistent link: https://www.econbiz.de/10009572836
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