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~isPartOf:"European journal of marketing : EJM"
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Search: subject:"Kundenorientierung"
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Beziehungsmarketing
95
Relationship marketing
95
Consumer behaviour
50
Konsumentenverhalten
50
Customer satisfaction
23
Kundenzufriedenheit
23
Brand management
22
Markenführung
22
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18
Markenimage
18
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Marketingmanagement
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Personality psychology
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Kundenbindungsprogramm
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Verkaufspersonal
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B-to-B-Marketing
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Dagger, Tracey S.
4
He, Hongwei
3
Bruhn, Manfred
2
De Chernatony, Leslie
2
Grönroos, Christian
2
Guenzi, Paolo
2
Harris, Lloyd C.
2
Maklan, Stan
2
Paulssen, Marcel
2
Phau, Ian
2
Roulet, Raphael
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Vlachos, Pavlos A.
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Zhu, Weichun
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Abosag, Ibrahim
1
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1
Anaza, Nwamaka A.
1
Andrews, Lynda
1
Anker, Thomas Boysen
1
Ashkanasy, Neal M.
1
Aurier, Philippe
1
Babakus, Emin
1
Baker, Brent L.
1
Balaji, M. S.
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Balmer, John M. T.
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Bell, John E.
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Berezan, Orie
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Chatzipanagiotou, Kalliopi C.
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Chen, Annie Huiling
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Chen, Junsong
1
Chen, Weifeng
1
Choi, Beom Joon
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European journal of marketing : EJM
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
375
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Gabler Edition Wissenschaft
117
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
Services marketing quarterly
90
Springer eBook Collection / Business and Economics
87
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Springer eBook Collection
70
Business horizons
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
95
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21
Thinking styles affect reactions to brand crisis apologies
Wang, Liangyan
;
Wang, Shijian
;
Keller, L. R.
;
Li, Jie
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1263-1289
Persistent link: https://www.econbiz.de/10011609021
Saved in:
22
Staying engaged on the job : the role of emotional labor, job resources, and customer orientation
Anaza, Nwamaka A.
;
Nowlin, Edward L.
;
Wu, Gavin Jiayun
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1470-1492
Persistent link: https://www.econbiz.de/10011609156
Saved in:
23
Theorising practices to deliberately or accidentally control customers
Kasabov, Eduard
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1493-1520
Persistent link: https://www.econbiz.de/10011609160
Saved in:
24
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
25
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
26
Customer orientation and firm's business performance : a moderated mediation model of environmental customer innovation and contextual factors
Pekovic, Sanja
;
Rolland, Sylvie
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2162-2191
Persistent link: https://www.econbiz.de/10011629340
Saved in:
27
Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction
Liu, Matthew Tingchi
;
Yan, Li
;
Phau, Ian
;
Pérez, Andrea
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 464-487
Persistent link: https://www.econbiz.de/10011574451
Saved in:
28
Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio
;
Pontes, Nicolas
;
Thomas, Dominic
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
Saved in:
29
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
30
Strategic management of salespeople when promoting new products : moderating effects of sales-related organizational psychological climate
Chen, Annie Huiling
;
Peng, Norman
;
Hung, Kuang-peng
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1616-1644
Persistent link: https://www.econbiz.de/10011409521
Saved in:
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