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~isPartOf:"European journal of operational research : EJOR"
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Search: subject_exact:"Direktmarketing"
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Direktmarketing
17
Direct marketing
16
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3
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European journal of operational research : EJOR
Europäische Hochschulschriften / 5
SpringerLink / Bücher
43
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of business research : JBR
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
11
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Springer eBook Collection
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
9
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
NBER working paper series
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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1
A matheuristic for a customer assignment problem in direct marketing
Bigler, Tamara
;
Kammermann, Manuel Stanley
;
Baumann, Philipp
- In:
European journal of operational research : EJOR
304
(
2023
)
2
,
pp. 689-708
Persistent link: https://www.econbiz.de/10013534557
Saved in:
2
A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing
Ma, Shaohui
;
Hou, Lu
;
Yao, Wensong
;
Lee, Baozhen
- In:
European journal of operational research : EJOR
253
(
2016
)
2
,
pp. 514-523
Persistent link: https://www.econbiz.de/10011490380
Saved in:
3
Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu
;
Fan, Zhi-Ping
;
Sun, Minghe
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
Saved in:
4
Lifetime maximization in wireless directional sensor network
Rossi, André
;
Alok Singh
;
Sevaux, Marc
- In:
European journal of operational research : EJOR
231
(
2013
)
1
,
pp. 229-241
Persistent link: https://www.econbiz.de/10009784662
Saved in:
5
Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing
Chun, Young H.
- In:
European journal of operational research : EJOR
217
(
2012
)
3
,
pp. 673-678
Persistent link: https://www.econbiz.de/10009419030
Saved in:
6
A probability-mapping algorithm for calibrating the posterior probabilities : a direct marketing application
Coussement, Kristof
;
Buckinx, Wouter
- In:
European journal of operational research : EJOR
214
(
2011
)
3
,
pp. 732-738
Persistent link: https://www.econbiz.de/10009316199
Saved in:
7
Optimization models for targeted offers in direct marketing : exact and heuristic algorithms
Nobibon, Fabrice Talla
;
Leus, Roel
;
Spieksma, Frits C. R.
- In:
European journal of operational research : EJOR
210
(
2011
)
3
,
pp. 670-683
Persistent link: https://www.econbiz.de/10008990051
Saved in:
8
Considering endogeneity for optimal catalog allocation in direct marketing
Hruschka, Harald
- In:
European journal of operational research : EJOR
206
(
2010
)
1
,
pp. 239-247
Persistent link: https://www.econbiz.de/10003968553
Saved in:
9
Neue Ökonomie und Banken : eine Analyse der Wertschöpfung von Banken und der Veränderungen in der Neuen Ökonomie
Lübcke, Jörg
-
2004
Persistent link: https://www.econbiz.de/10002190492
Saved in:
10
Direct Banking im Vertriebssystem von Kreditgenossenschaften
Heigl, Christian
-
2000
Persistent link: https://www.econbiz.de/10001490335
Saved in:
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