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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Tourism analysis : an interdisciplinary tourism & hospitality journal"
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Search: subject_exact:"Segmentierung von Märkten"
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Market segmentation
46
Marktsegmentierung
46
Consumer behaviour
15
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11
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11
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10
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Demangeot, Catherine
2
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European journal of operational research : EJOR
Journal of business research : JBR
Tourism analysis : an interdisciplinary tourism & hospitality journal
Journal of retailing and consumer services
31
NBER working paper series
24
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
20
Journal of strategic marketing
19
SpringerLink / Bücher
19
Working paper / National Bureau of Economic Research, Inc.
19
Discussion paper / Centre for Economic Policy Research
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Marketing intelligence & planning
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Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
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Journal of revenue and pricing management
14
NBER Working Paper
14
CESifo working papers
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Gabler Edition Wissenschaft
12
Tourism economics : the business and finance of tourism and recreation
12
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of banking & finance
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Asia Pacific journal of marketing and logistics
9
Discussion paper / Tinbergen Institute
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of financial economics
9
Journal of food products marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of hospitality marketing & management
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1
Pricing and structuring product trials : separate versus mixed wine tastings
Jalili, Monire
;
Çil, Eren B.
;
Pangburn, Michael S.
- In:
European journal of operational research : EJOR
312
(
2024
)
2
,
pp. 668-683
Persistent link: https://www.econbiz.de/10014456313
Saved in:
2
Beer traveler, wine traveler, or both? : comparing beer tourist and wine tourist segments
Stone, Matthew J.
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
4
,
pp. 657-665
Persistent link: https://www.econbiz.de/10014506933
Saved in:
3
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
4
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
5
Market segmentation in online platforms
Berbeglia, Franco
;
Berbeglia, Gerardo
;
Van Hentenryck, …
- In:
European journal of operational research : EJOR
295
(
2021
)
3
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10012622433
Saved in:
6
Discovering heterogeneous consumer groups from sales transaction data
Lee, Haengju
;
Eun, Yongsoon
- In:
European journal of operational research : EJOR
280
(
2020
)
1
,
pp. 338-350
Persistent link: https://www.econbiz.de/10012132400
Saved in:
7
The heterogeneity of shoppers’ supermarket behaviors based on the use of carrying equipment
Larsen, Nils Magne
;
Valdimar Sigurdsson
;
Breivik, Jørgen
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 390-400
Persistent link: https://www.econbiz.de/10012175404
Saved in:
8
When less is more : recovery technology investment and segmentation for uptime-centered services
Li, Dong
- In:
European journal of operational research : EJOR
286
(
2020
)
1
,
pp. 267-281
Persistent link: https://www.econbiz.de/10012240226
Saved in:
9
Reassessing positive dispositions for the consumption of products and services with different cultural meanings : a motivational perspective
Galalae, Cristina
;
Kipnis, Eva
;
Demangeot, Catherine
- In:
Journal of business research : JBR
115
(
2020
),
pp. 160-173
Persistent link: https://www.econbiz.de/10012271059
Saved in:
10
Visitors' spatial movement patterns and market segmentation in Washington, DC
Deng, Jinyang
;
Andrada, Rogelio T., II.
- In:
Tourism analysis : an interdisciplinary tourism & …
25
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012438018
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