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~isPartOf:"European journal of operational research : EJOR"
~source:"econis"
~subject:"Service quality"
~subject:"Theory"
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Service quality
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Customer value
5
Kundenwert
5
Beziehungsmarketing
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Relationship marketing
4
Markov chain
3
Markov-Kette
3
Theorie
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Customer lifetime value
2
ABC systems
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Betriebliche Wertschöpfung
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Data envelopment analysis
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Direct marketing
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Forecast models
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Mailing optimization
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Chen, Jinyuan
1
Ekinci, Yeliz
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Hou, Lu
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Lee, Baozhen
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Li, Zehui
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Ma, Ming
1
Ma, Shaohui
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Uray, Nimet
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European journal of operational research : EJOR
International journal of hospitality management
13
Journal of retailing and consumer services
13
The service industries journal
13
Gabler Edition Wissenschaft
10
Journal of business research : JBR
10
International journal of contemporary hospitality management
6
Journal of hospitality and tourism insights
6
Journal of service research : JSR
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection / Business and Economics
6
SpringerLink / Bücher
6
The TQM journal : the international review of organizational improvement
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
Journal of service management
5
The journal of services marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of services and operations management
4
Journal of air transport management
4
Journal of service theory and practice : JSTP
4
Management decision : MD
4
Marketing theory
4
Service business
4
Dienstleistungscontrolling
3
Faculty & research / Insead : working paper series
3
Handbook of research on customer equity in marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of productivity and quality management : IJPQM
3
International journal of services, economics and management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of strategic marketing
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen
2
Australasian marketing journal
2
Beiträge zum wertorientierten Kundenbeziehungsmanagement
2
Cogent business & management
2
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
2
International journal of electronic customer relationship management : IJECRM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
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ECONIS (ZBW)
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1
A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing
Ma, Shaohui
;
Hou, Lu
;
Yao, Wensong
;
Lee, Baozhen
- In:
European journal of operational research : EJOR
253
(
2016
)
2
,
pp. 514-523
Persistent link: https://www.econbiz.de/10011490380
Saved in:
2
Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
Ekinci, Yeliz
;
Ülengin, Füsun
;
Uray, Nimet
;
Ülengin, …
- In:
European journal of operational research : EJOR
237
(
2014
)
1
,
pp. 278-288
Persistent link: https://www.econbiz.de/10010378607
Saved in:
3
Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value
Ma, Ming
;
Li, Zehui
;
Chen, Jinyuan
- In:
European journal of operational research : EJOR
187
(
2008
)
1
,
pp. 313-326
Persistent link: https://www.econbiz.de/10003769207
Saved in:
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